AI TOOL PROFILE
Neptune Retail Solutions: Retail Marketing Platform
- Marketing
- Marketing Automation
- Consumer packaged goods brands
- Retail brands selling in grocery, drug, or dollar stores
- Marketing managers focusing on the physical shopper journey
- Brands requiring DOOH retail networks
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Consumer packaged goods brands, Retail brands selling in grocery, drug, or dollar stores, Marketing managers focusing on the physical shopper journey, Brands requiring DOOH retail networks
- Key use cases
- Omnichannel Campaign Coordination, Digital Coupon Distribution, Data-Driven Promotion Planning, Shopper Interception
- Official website
- Visit Neptune Retail Solutions official website
How AI is used
Neptune Retail Solutions is a retail marketing platform designed for brands selling products through major grocery, drug, and dollar stores. It integrates physical in-store media with digital incentives and Digital Out-Of-Home (DOOH) advertising to reach consumers across different touchpoints.
The platform is designed for brands that want to influence purchase decisions at the shelf or near the store. It utilizes purchase-level retail data and machine learning to support campaign planning and targeting.
Capabilities include the distribution of digital rebates and the management of a network of in-store screens and signage. Buyers should confirm whether their target customers shop at the specific major retail chains where Neptune has network access.
Because the platform relies on retailer partnerships, buyers should confirm the current list of integrated retailers to ensure the network aligns with their distribution strategy.
Key Features
In-Store Media
Supports physical marketing tactics such as front-of-store signage, shelf-talkers, and basket liners to engage shoppers.
Digital Incentives
A network for distributing digital coupons and cash rebates through retailer app integrations and the Checkout 51 app.
Polaris Targeting Platform
Supports the management of Digital Out-Of-Home (DOOH) campaigns across a network of screens linked to in-store media.
Promotions Intelligence Platform (PIP)
A machine learning platform that analyzes promotion data to help determine offer values and targeting criteria.
Connected Shelf
Links physical in-store signage to digital promotions within retailer applications.
AI Offer Management
Supports the delivery of mobile offers through the RevTrax platform.
Use Cases
Omnichannel Campaign Coordination
Linking near-store digital screens with in-store signage and mobile coupons.
Digital Coupon Distribution
Providing cash back and dollar-off incentives via retail partnerships and the Checkout 51 app.
Data-Driven Promotion Planning
Using purchase-level data and machine learning to help optimize the value and cadence of retail offers.
Shopper Interception
Using front-of-store and at-shelf signage to guide brand choices during a shopping trip.
FAQ
What does Neptune Retail Solutions do?
- It is a marketing platform that helps brands reach shoppers via in-store signage, digital coupons, and digital out-of-home screens.
Who can use Neptune Retail Solutions?
- It is designed for brands that sell products in major retail environments, particularly grocery, drug, and dollar stores.
Does the platform use AI?
- Yes, it uses AI through its Offer Management Platform and the Promotions Intelligence Platform for campaign optimization.
How are digital incentives delivered?
- Incentives are delivered through retail partnerships, direct POS integrations, and the Checkout 51 app.
Source category: Marketing
Source subcategory: Marketing Automation
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