AI TOOL PROFILE
Monterosa | Fan Engagement, Gamification & Loyalty Platform
- Marketing
- Marketing Automation
- Sports teams
- Sports leagues
- Broadcasters
- Sportsbooks
- Direct-to-consumer brands
- Entertainment organizations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Sports teams, Sports leagues, Broadcasters, Sportsbooks, Direct-to-consumer brands
- Key use cases
- Live Event Engagement, Fan Data Acquisition, Sponsorship Activation, Digital Loyalty Programs
- Integrations
- CRM, CDP
- Official website
- Visit monterosa official website
How AI is used
Monterosa is a platform designed to create interactive touchpoints for fans, such as polls, prediction games, and competitions. It supports the deployment of these experiences across various surfaces, including websites, mobile apps, connected TVs, and physical venues.
The software is built for organizations in sports, media, and entertainment, including sportsbooks and broadcasters. It focuses on turning anonymous visitor interactions into known user profiles through a loyalty layer and data pipelines.
Buyers can manage content in real time via a studio interface or use developer tools like SDKs and APIs. The platform also includes an AI automation interface called Mica that supports human-in-the-loop governance and can plug into LLMs.
Prospective buyers should confirm if their technical setup supports the necessary SDK or iframe embedding and how the data pipelines align with their existing CRM or CDP requirements.
Key Features
Experience Store
A library of ready-made engagement formats including voting, predictions, and event centers.
Real-time Loyalty Engine
A system designed to track fan actions and convert interactions into loyalty profiles.
Mica AI Automation
An AI interface for automation that supports human-in-the-loop governance and can plug into LLMs.
Unified Data Pipelines
Supports the collection of first-party data and piping it into a business's CRM or CDP.
Cross-platform Deployment
Experiences can be embedded into apps, websites, connected TV, and streaming platforms.
Developer Toolkit
Provides RESTful APIs, webhooks, an SDK, and a React Fankit framework.
Use Cases
Live Event Engagement
Using real-time voting and polls during a live match or broadcast.
Fan Data Acquisition
Converting anonymous visitors into known users through prediction games and competitions.
Sponsorship Activation
Creating sponsor-led interactive experiences to generate first-party data.
Digital Loyalty Programs
Implementing gamification mechanics to encourage repeat visits to a digital property.
Integrations
- CRM
- CDP
FAQ
What is Monterosa used for?
- Monterosa is used by sports and entertainment organizations to create interactive experiences like voting, predictions, and games to engage fans and collect first-party data.
Where can Monterosa experiences be deployed?
- Experiences can be deployed across mobile apps, websites, connected TV, physical venues, and streaming platforms.
Does Monterosa support custom development?
- Yes, it provides RESTful APIs, webhooks, an SDK, and a React Fankit framework for developers to build custom user interfaces.
How does the platform handle AI?
- It features an AI automation interface called Mica, which is designed to be governed by humans and can be plugged into various LLMs.
Source category: Marketing
Source subcategory: Marketing Automation
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