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Meseji: WhatsApp Marketing and Automation Software

Meseji helps small and medium businesses manage customer communication on WhatsApp. It is designed for teams that need to automate follow-ups and track leads through a visual sales pipeline.

At a glance

Best for
Small Businesses, Mid-Market Companies, Marketing Agencies, Ecommerce Brands
Pricing
Plans start at ₹999/month for the Starter tier, with a Growth tier at ₹1,499/month and custom Enterprise pricing. A 7-day free trial is available. Separate Meta conversation charges apply per message.
Key use cases
Ecommerce Order Updates, Lead Management, Customer Support Automation, Appointment Reminders
Integrations
Shopify, WooCommerce, Salesforce, Magento, BigCommerce
Visit MesejiMeseji software interface screenshot

Meseji is a WhatsApp marketing and automation tool built on the official WhatsApp Business API. It provides a system for businesses to handle bulk broadcasting, lead management, and team collaboration from a single dashboard.

The platform is designed for small businesses and mid-market companies, particularly those in ecommerce, healthcare, education, and finance. It supports digital workflows by logging conversations automatically and using a Kanban-style pipeline to track lead progress.

Capabilities include an AI copilot for automation, the creation of rich media templates, and a shared inbox for team coordination. Buyers should confirm that the platform fee is separate from the per-conversation charges from Meta, which apply based on the type of message sent.

Business owners should confirm if the available automation flows and integration options match their specific CRM and storefront requirements.

Key Features

  • Broadcast Campaigns

    Supports sending bulk, scheduled, and personalized messages to opted-in contacts.

  • Shared Inbox

    Helps teams manage and assign customer conversations from one WhatsApp number.

  • Automation Flows

    A no-code workflow builder designed to create chatbots and automated follow-up sequences.

  • Visual Sales Pipeline

    A Kanban board for tracking leads through custom stages from first message to closed deal.

  • Smart Segmentation

    Groups contacts based on tags, attributes, and behavior for targeted messaging.

  • AI Copilot

    Available in plans to assist with conversation automation.

Use Cases

  • Ecommerce Order Updates

    Sending automated order confirmations, shipping updates, and abandoned cart reminders.

  • Lead Management

    Capturing enquiries from Meta ads and tracking them through a sales pipeline.

  • Customer Support Automation

    Using chatbots to handle frequently asked questions and basic queries.

  • Appointment Reminders

    Supporting healthcare or education providers in sending automated class or visit reminders.

Best For

  • Small Businesses
  • Mid-Market Companies
  • Marketing Agencies
  • Ecommerce Brands

Integrations

  • Shopify
  • WooCommerce
  • Salesforce
  • Magento
  • BigCommerce
  • Stripe
  • Google Sheets
  • Zapier

Pricing

Plans start at ₹999/month for the Starter tier, with a Growth tier at ₹1,499/month and custom Enterprise pricing. A 7-day free trial is available. Separate Meta conversation charges apply per message.

FAQ

Is Meseji an official WhatsApp partner?

Yes, Meseji is an official Meta Business Partner and uses the official WhatsApp Business API.

How does the pricing work?

There is a monthly platform fee starting at ₹999, but you must also pay Meta's per-conversation charges for marketing, utility, and authentication messages.

Does Meseji offer a free trial?

Yes, the platform offers a 7-day free trial for all plans.

Can I use Meseji for lead tracking?

Yes, it includes a WhatsApp CRM with a visual Kanban board to track leads through various pipeline stages.

Source category: Marketing

Source subcategory: Marketing Automation

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Categories

How AI is used

Meseji is a WhatsApp Business API platform for SMBs and agencies to handle bulk marketing and customer support. It supports lead tracking via a visual CRM and automated conversation flows using an AI copilot. Buyers should account for additional Meta conversation fees on top of the monthly platform subscription.

Pros & Cons

Pros

  • Official Meta Business Partner using the official WhatsApp Business API
  • Includes a visual Kanban board for lead tracking
  • Supports multiple Indian regional languages
  • Provides a shared inbox for team collaboration
  • Pricing available in INR for Indian businesses

Cons

  • Platform fees do not include Meta's per-conversation charges
  • Starter plan limits the number of team members and automation flows
  • Detailed data export options are not fully specified in provided evidence