AI TOOL PROFILE
Membrain: B2B Growth Platform and CRM
Pricing
Core products start at 49 USD per user/month; Active Pipeline is 69 USD per user/month, and Account Growth and Elevate are 89 USD per user/month. The AI-powered Insight Engine is a platform upgrade starting from 199 USD per month.
At a glance
- Best for
- B2B Companies, Sales Teams, Sales Managers, Companies with complex sales cycles
- Key use cases
- Prospecting New B2B Customers, Managing Complex Sales Pipelines, Strategic Account Expansion, Sales Team Coaching
- Integrations
- Gmail, Google Calendar, Microsoft Office 365, Microsoft Outlook Calendar, HubSpot
- Official website
- Visit Membrain official website
How AI is used
Membrain is a B2B growth platform designed to combine CRM data storage with sales enablement. The platform is built to support the execution of a sales strategy through guided playbooks and structured processes, rather than just tracking interaction history.
It is intended for B2B companies dealing with complex solutions, longer sales cycles, and multiple stakeholders per deal. The platform offers specific products focusing on different stages of the customer journey, from initial prospecting to account growth and sales coaching.
Buyers can use the software to organize their sales process and provide a structured framework for their representatives. The platform also includes an AI layer called Insight Engine that supports content creation and data enrichment.
Before choosing Membrain, buyers should confirm if their current sales methodology is documented for use in the tool's playbooks and determine if the specific AI features in the Insight Engine upgrade meet their needs.
Key Features
Prospecting Tool
Provides sales engagement playbooks and customizable qualifiers to help teams identify and engage prospects.
Active Pipeline Management
Includes a visual pipeline view and forecasting tools designed to help teams execute their sales process.
Account Growth Tools
Features a visual growth grid and account timelines to help teams plan and expand relationships with existing clients.
Elevate Sales Coaching
Supports sales leaders with coaching plans, skill assessments, and performance tracking for individual team members.
Insight Engine
An AI layer that provides capabilities such as AI Compose, AI Summary, AI Rewrite, and Auto Fill based on sales context.
Integrated CRM
A core database for managing companies, contacts, and activities with built-in collaboration tools.
Use Cases
Prospecting New B2B Customers
Using structured playbooks to guide sales teams through a qualifying and engagement process.
Managing Complex Sales Pipelines
Tracking opportunities through customizable stages and milestones to support pipeline predictability.
Strategic Account Expansion
Visualizing key clients and creating account plans to identify potential within existing relationships.
Sales Team Coaching
Identifying skill gaps and creating tailored development plans for sales representatives.
Integrations
- Gmail
- Google Calendar
- Microsoft Office 365
- Microsoft Outlook Calendar
- HubSpot
- Salesforce
- Mailchimp
- ActiveCampaign
- Constant Contact
- Zoom
- Slack
- Microsoft Teams
- Zendesk
- DocuSign
- Oneflow
- Google Drive
- OneDrive
- ZoomInfo
- Microsoft Dynamics 365 Business Central
- Fortnox
- Connectwise
- Objective Management Group
- Zapier
FAQ
Who is Membrain designed for?
- It is designed for B2B companies that sell complex solutions, manage long sales cycles, and use a structured methodology to win high-value deals.
How does Membrain pricing work?
- Pricing is primarily per user. Buyers can start with a specific product such as Prospecting (49 USD/user/month) and add other modules or platform upgrades.
Can you customize the sales process in Membrain?
- Yes, users can embed their own sales methodologies, including stages, qualification criteria, and workflows, directly into the platform.
What is the Insight Engine?
- The Insight Engine is an AI-powered intelligence layer that provides tools such as AI Compose, AI Summary, and Auto Fill, starting at 199 USD/month.
Source category: Sales
Source subcategory: CRM
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