Membrain: B2B Growth Platform and CRM
Membrain helps B2B companies manage prospecting, pipelines, and account growth. It is designed for teams that want to embed specific sales methodologies into their daily workflow.
At a glance
- Category
- Sales
- Best for
- B2B Companies, Sales Teams, Sales Managers, Companies with complex sales cycles
- Pricing
- Core products start at 49 USD per user/month; Active Pipeline is 69 USD per user/month, and Account Growth and Elevate are 89 USD per user/month. The AI-powered Insight Engine is a platform upgrade starting from 199 USD per month.
- Key use cases
- Prospecting New B2B Customers, Managing Complex Sales Pipelines, Strategic Account Expansion, Sales Team Coaching
- Integrations
- Gmail, Google Calendar, Microsoft Office 365, Microsoft Outlook Calendar, HubSpot
- Official website
- membrain.com
Membrain is a B2B growth platform designed to combine CRM data storage with sales enablement. The platform is built to support the execution of a sales strategy through guided playbooks and structured processes, rather than just tracking interaction history.
It is intended for B2B companies dealing with complex solutions, longer sales cycles, and multiple stakeholders per deal. The platform offers specific products focusing on different stages of the customer journey, from initial prospecting to account growth and sales coaching.
Buyers can use the software to organize their sales process and provide a structured framework for their representatives. The platform also includes an AI layer called Insight Engine that supports content creation and data enrichment.
Before choosing Membrain, buyers should confirm if their current sales methodology is documented for use in the tool's playbooks and determine if the specific AI features in the Insight Engine upgrade meet their needs.
Key Features
Provides sales engagement playbooks and customizable qualifiers to help teams identify and engage prospects.
Includes a visual pipeline view and forecasting tools designed to help teams execute their sales process.
Features a visual growth grid and account timelines to help teams plan and expand relationships with existing clients.
Supports sales leaders with coaching plans, skill assessments, and performance tracking for individual team members.
An AI layer that provides capabilities such as AI Compose, AI Summary, AI Rewrite, and Auto Fill based on sales context.
A core database for managing companies, contacts, and activities with built-in collaboration tools.
Use Cases
Using structured playbooks to guide sales teams through a qualifying and engagement process.
Tracking opportunities through customizable stages and milestones to support pipeline predictability.
Visualizing key clients and creating account plans to identify potential within existing relationships.
Identifying skill gaps and creating tailored development plans for sales representatives.
Best For
Integrations
Pricing
Core products start at 49 USD per user/month; Active Pipeline is 69 USD per user/month, and Account Growth and Elevate are 89 USD per user/month. The AI-powered Insight Engine is a platform upgrade starting from 199 USD per month.
FAQ
It is designed for B2B companies that sell complex solutions, manage long sales cycles, and use a structured methodology to win high-value deals.
Pricing is primarily per user. Buyers can start with a specific product such as Prospecting (49 USD/user/month) and add other modules or platform upgrades.
Yes, users can embed their own sales methodologies, including stages, qualification criteria, and workflows, directly into the platform.
The Insight Engine is an AI-powered intelligence layer that provides tools such as AI Compose, AI Summary, and Auto Fill, starting at 199 USD/month.
Source category: Sales
Source subcategory: CRM
