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Maplytics: Location Analytics for Microsoft Dynamics 365

Maplytics helps field sales and service teams visualize CRM data on interactive maps. It is designed for businesses needing to manage territories and coordinate field representative visits.

At a glance

Best for
Field sales teams, Territory managers, Field service representatives, Businesses using Microsoft Dynamics 365
Pricing
Maplytics is billed annually on a per-month price basis. A 15-day free trial is available with no credit card required.
Key use cases
Field Visit Planning, Territory Mapping, Proximity-Based Prospecting, Field Team Coordination
Integrations
Microsoft Dynamics 365, Azure Maps, Bing Maps, ESRI ArcGIS, Microsoft Power Pages
Visit maplyticsmaplytics software interface screenshot

Maplytics is a geo-analytical mapping solution designed for users of Microsoft Dynamics 365 and the Power Platform. It allows businesses to plot CRM records—such as accounts, leads, and opportunities—directly onto interactive maps to help analyze geographic distribution.

The tool is intended for sales teams, territory managers, and field service representatives who coordinate movements and manage regional coverage. It provides utilities for plotting routes, performing radius searches to find nearby customers, and tracking field teams in real time.

It includes an AI-powered search feature called MapCopilot, which supports natural language queries for data visualization. The solution also integrates with Azure Maps and supports embedding within Canvas Apps and Power Pages portals.

Buyers should confirm that their CRM data is geocoded with latitude and longitude, as the tool requires this information to plot records on the map.

Key Features

  • Interactive Map Plotting

    Visualizes Dynamics 365 CRM data, including custom entities, on interactive maps.

  • Route Optimization

    Plans travel routes for field teams to identify the shortest or fastest paths between stops.

  • Territory Management

    Supports the creation and alignment of sales territories to coordinate regional coverage.

  • Radius Search

    Identifies customers, leads, or other locations within a specific distance or travel time.

  • MapCopilot AI Assistant

    Supports searching and visualizing CRM data using natural language prompts.

  • Real-Time Tracking

    Monitors the locations of field teams and tracks their travel history.

  • Auto-Scheduling

    Supports the automatic scheduling of multi-day plans based on representative skills.

Use Cases

  • Field Visit Planning

    Planning multi-stop travel routes for sales representatives to manage daily visits.

  • Territory Mapping

    Defining and managing sales territories within Dynamics 365 to coordinate regional coverage.

  • Proximity-Based Prospecting

    Using radius searches to find existing customers or leads near a specific location.

  • Field Team Coordination

    Monitoring real-time locations of field technicians or representatives.

Best For

  • Field sales teams
  • Territory managers
  • Field service representatives
  • Businesses using Microsoft Dynamics 365

Integrations

  • Microsoft Dynamics 365
  • Azure Maps
  • Bing Maps
  • ESRI ArcGIS
  • Microsoft Power Pages
  • Canvas Apps

Pricing

Maplytics is billed annually on a per-month price basis. A 15-day free trial is available with no credit card required.

FAQ

Does Maplytics require a separate license for Bing Maps?

No, the Maplytics subscription includes the cost of the Bing Maps license.

Which CRM systems does Maplytics work with?

Maplytics is a native application designed for Microsoft Dynamics 365 and the Power Platform (Dataverse).

How does the Maplytics trial work?

Maplytics offers a 15-day free trial that does not require a credit card for activation.

What is MapCopilot?

MapCopilot is an AI-powered assistant within Maplytics that allows users to search, analyze, and visualize CRM data using natural language prompts.

Source category: Sales

Source subcategory: Analytics & Reporting

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Categories

How AI is used

Maplytics is a location analytics tool for Microsoft Dynamics 365 users that helps field teams visualize CRM data and optimize travel routes. It supports territory management and real-time tracking for sales and service operations. CRM records must be geocoded to be visible on the map.

Pros & Cons

Pros

  • Native integration with Microsoft Dynamics 365 and Dataverse
  • Includes Bing Maps licensing within the subscription
  • Support for multiple languages including Spanish, French, and German
  • AI-powered natural language search for data exploration

Cons

  • Requires records to be geocoded with latitude and longitude to appear on the map
  • Maximum of three entities can be plotted simultaneously on a single map
  • Configuration pages are only available in English
  • Billed annually