AI TOOL PROFILE
LoopMe | Brand Performance Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Enterprise Companies
- App Developers
- Programmatic Ad Buyers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Enterprise Companies, App Developers, Programmatic Ad Buyers
- Key use cases
- Brand Lift Measurement, Multi-Channel Programmatic Ads, App Monetization, Political Campaign Targeting, Custom Audience Activation
- Integrations
- The Trade Desk, LiveRamp
- Official website
- Visit loop me com official website
How AI is used
LoopMe is an AI-driven brand performance platform designed to manage programmatic advertising across multiple digital channels, including CTV, audio, and mobile apps. It connects brands with consumers through automated bidding and audience measurement.
The platform is built for marketing agencies and large enterprise companies that require scalable reach and data-driven optimization. It provides tools to identify custom audiences and measure the impact of ads on consumer behavior through brand lift studies.
Users can manage campaigns via the Intelligent Marketplace or use tools like PurchaseLoop for optimization. For app developers, the integrated Chartboost platform supports in-app monetization and programmatic demand.
Buyers should confirm if the platform's scale and focus on enterprise-level brand performance align with their specific budget and campaign goals.
Key Features
PurchaseLoop
AI technology designed to measure and optimize consumer sentiment and campaign performance in real time.
Intelligent Marketplace
A programmatic marketplace for supply and demand partners.
AMP Audience & Measurement Platform
A tool for creating custom audiences and running standalone measurement campaigns across digital, audio, and CTV.
Chartboost
An in-app monetization platform that connects app developers with marketers through programmatic bidding.
Premium Deals Library
A collection of inventory leveraging first-party data and AI to support advertising deals.
RISA Control Group Methodology
An AI algorithm that builds statistically similar control groups to measure ad-driven lift.
Use Cases
Brand Lift Measurement
Using the AMP platform to assess shifts in consumer sentiment and purchase intent throughout a campaign.
Multi-Channel Programmatic Ads
Delivering advertising across CTV, mobile apps, and digital outdoor (DOOH) channels.
App Monetization
App developers using Chartboost to access programmatic demand and fill rates.
Political Campaign Targeting
Using geo-targeting down to the congressional district level to reach specific voter audiences.
Custom Audience Activation
Building audiences based on consumer insights and exporting them to a preferred DSP.
Integrations
- The Trade Desk
- LiveRamp
FAQ
What does LoopMe do for brands and agencies?
- LoopMe provides AI-powered advertising and measurement tools to help brands deliver ads across digital, app, and CTV channels while measuring consumer sentiment in real time.
How does LoopMe help app developers?
- Through Chartboost, LoopMe allows app developers to monetize their audiences via a programmatic platform that supports in-app bidding and various ad formats.
Is LoopMe suitable for political campaigns?
- Yes, it offers political advertising solutions with geo-targeting capabilities down to the congressional district level.
Source category: Marketing
Source subcategory: Marketing Automation
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