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Lineups Review: Multifamily Marketing Platform

Lineups helps property management companies manage their digital presence. It is designed for teams that need to maintain brand consistency across multiple properties without extensive design experience.

At a glance

Category
Marketing
Best for
Property Management Companies, Multifamily Marketing Teams
Pricing
The Design Assistant starts at $35 to $50 per brand per month. Additional costs apply for the Content Planner (+$35/mo) and Social Syndication (+$100/mo), while White Glove posting starts at $300 per month with a $220 setup fee.
Key use cases
Social Media Content Creation, Property Video Generation, Content Scheduling, Regional SEO Management
Official website
lineups.io
Screenshot of lineups website

Lineups is a marketing suite developed for the multifamily real estate industry. It provides tools that support the creation of branded social media posts, flyers, and video clips for apartment communities.

The platform is designed for property management teams who need to produce branded visuals and scheduled content. It includes a Design Assistant for creating assets and a Content Planner for organizing publication calendars.

The software can transform existing property photos into short-form video clips for social channels and includes a digital asset manager for storing property photos, floor plans, and brand assets.

Buyers should confirm which specific modules they need, as the platform is divided into several products—such as the Design Assistant and the Content Planner—which may be billed as separate add-ons.

Key Features

Design Assistant

A tool for creating branded posts, carousels, reels, and flyers using a public library of templates or custom imports.

Content Planner

A scheduling and ideation tool that supports generating content calendars and drafting social media messages.

AI Enhanced Video

Converts static property photography into short-form vertical video clips and reels for social media.

Digital Asset Management

A centralized storage system for property photos and videos featuring AI image tagging and categorization.

My Private ILS

Regional landing pages and portfolio search tools designed to support SEO and PPC efforts.

White Glove Posting

A management service where the vendor handles the design and publishing of content.

Use Cases

Social Media Content Creation

Using the Design Assistant to create branded Instagram posts and TikTok reels for community events.

Property Video Generation

Turning existing property photography into B-roll clips for advertising.

Content Scheduling

Planning monthly content calendars and scheduling posts across Facebook, Instagram, and TikTok.

Regional SEO Management

Developing regional landing pages to support visibility for specific property portfolios.

Best For

Property Management CompaniesMultifamily Marketing Teams

Pricing

The Design Assistant starts at $35 to $50 per brand per month. Additional costs apply for the Content Planner (+$35/mo) and Social Syndication (+$100/mo), while White Glove posting starts at $300 per month with a $220 setup fee.

FAQ

Who is Lineups designed for?

Lineups is designed specifically for multifamily property management companies.

Does Lineups help with video creation?

Yes, the platform can turn existing property photos into short-form vertical video clips for social media and ads.

How is Lineups priced?

Pricing is modular; for example, the Design Assistant starts at $35-$50 per brand per month, with additional fees for the Content Planner and Social Syndication.

Source category: Marketing

Source subcategory: Marketing Automation

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