AI TOOL PROFILE
Skai: Omnichannel Commerce Media Platform
- Marketing
- Marketing Automation
- Marketing teams
- Media agencies
- CPG companies
- Enterprise advertisers
Pricing
Pricing is based on annual ad spend, starting at $114,000 per year for the Standard tier (for spend up to $4M).
At a glance
- Best for
- Marketing teams, Media agencies, CPG companies, Enterprise advertisers
- Key use cases
- Omnichannel Campaign Activation, Retail Media Optimization, Cross-Channel Reporting, Digital Shelf Monitoring
- Official website
- Visit kenshoo search official website
How AI is used
Skai is an omnichannel platform for commerce media, allowing users to manage campaigns across retail media, paid search, and paid social through a single login. It supports the centralization of media and first-party data to provide a view of the customer journey across various publishers.
The tool is designed for marketing teams, CPG companies, and media agencies with significant ad spend across multiple channels. It includes a generative AI agent called Celeste AI, which is built to provide proactive insights and recommendations based on commerce media data.
Capabilities include digital shelf intelligence, content optimization, and tools for revenue recovery and ticketing automation. The platform also supports optimization tasks such as AI dayparting and automated keyword harvesting.
Buyers should confirm that pricing tiers are based on annual ad spend, as certain features like competitive insights or incrementality testing are available only on higher-priced plans.
Key Features
Data Centralization
Unifies media, first-party, and commerce data from 120+ publishers into one interface.
Celeste AI
A generative AI agent for commerce media that provides recommendations and insights.
Digital Shelf Insights
Captures non-advertising signals to monitor brand presence and share of voice across retail channels.
Automated Actions
Supports the creation of optimization algorithms to adjust bids and budgets based on specific parameters.
Content Optimization
Tools designed to support the performance of product content on digital shelves.
Ticketing and Revenue Recovery
Provides automation for ticketing and tools that may help recover revenue in commerce channels.
Use Cases
Omnichannel Campaign Activation
Managing advertising campaigns across retail media, search, and social platforms.
Retail Media Optimization
Using AI dayparting and keyword harvesting to manage bids and reach on retail sites.
Cross-Channel Reporting
Centralizing performance data from multiple publishers to create unified reports and dashboards.
Digital Shelf Monitoring
Tracking competitive share of voice and product visibility to inform advertising strategies.
FAQ
What does Skai do?
- Skai is a platform that centralizes media and commerce data, allowing brands to plan, activate, and measure advertising campaigns across retail media, paid search, and paid social channels.
Who is Skai designed for?
- It is designed for marketing teams, CPG companies, and media agencies that manage advertising across multiple digital publishers.
How does Skai pricing work?
- Skai uses flat annual fees based on the advertiser's annual ad spend. Tiers range from Standard ($114k/year for up to $4M spend) up to Enterprise Premier Plus for spend exceeding $35M.
Source category: Marketing
Source subcategory: Marketing Automation
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