Skai: Omnichannel Commerce Media Platform
Skai helps marketing teams and agencies manage advertising across retail, search, and social channels. It is designed for brands that need to unify data from multiple publishers into one interface.
At a glance
- Category
- Marketing
- Best for
- Marketing teams, Media agencies, CPG companies, Enterprise advertisers
- Pricing
- Pricing is based on annual ad spend, starting at $114,000 per year for the Standard tier (for spend up to $4M).
- Key use cases
- Omnichannel Campaign Activation, Retail Media Optimization, Cross-Channel Reporting, Digital Shelf Monitoring
- Official website
- www.skai.io
Skai is an omnichannel platform for commerce media, allowing users to manage campaigns across retail media, paid search, and paid social through a single login. It supports the centralization of media and first-party data to provide a view of the customer journey across various publishers.
The tool is designed for marketing teams, CPG companies, and media agencies with significant ad spend across multiple channels. It includes a generative AI agent called Celeste AI, which is built to provide proactive insights and recommendations based on commerce media data.
Capabilities include digital shelf intelligence, content optimization, and tools for revenue recovery and ticketing automation. The platform also supports optimization tasks such as AI dayparting and automated keyword harvesting.
Buyers should confirm that pricing tiers are based on annual ad spend, as certain features like competitive insights or incrementality testing are available only on higher-priced plans.
Key Features
Unifies media, first-party, and commerce data from 120+ publishers into one interface.
A generative AI agent for commerce media that provides recommendations and insights.
Captures non-advertising signals to monitor brand presence and share of voice across retail channels.
Supports the creation of optimization algorithms to adjust bids and budgets based on specific parameters.
Tools designed to support the performance of product content on digital shelves.
Provides automation for ticketing and tools that may help recover revenue in commerce channels.
Use Cases
Managing advertising campaigns across retail media, search, and social platforms.
Using AI dayparting and keyword harvesting to manage bids and reach on retail sites.
Centralizing performance data from multiple publishers to create unified reports and dashboards.
Tracking competitive share of voice and product visibility to inform advertising strategies.
Best For
Pricing
Pricing is based on annual ad spend, starting at $114,000 per year for the Standard tier (for spend up to $4M).
FAQ
Skai is a platform that centralizes media and commerce data, allowing brands to plan, activate, and measure advertising campaigns across retail media, paid search, and paid social channels.
It is designed for marketing teams, CPG companies, and media agencies that manage advertising across multiple digital publishers.
Skai uses flat annual fees based on the advertiser's annual ad spend. Tiers range from Standard ($114k/year for up to $4M spend) up to Enterprise Premier Plus for spend exceeding $35M.
Source category: Marketing
Source subcategory: Marketing Automation
