Kapwing: Online Video Editing and Creation
Kapwing helps marketing, HR, and education teams create and edit video content via a web browser. It supports workflows for repurposing long-form video into clips for social media.
At a glance
- Category
- Marketing
- Best for
- Marketing agencies, Social media managers, HR and training departments, Educators, Small business owners
- Pricing
- Kapwing offers a free tier with watermarked exports. Paid plans include Pro ($16/month billed annually) and Business ($50/month billed annually), with custom pricing for Enterprise.
- Key use cases
- Social Media Content Creation, Instructional and Training Videos, Localized Video Outreach, Rapid Prototyping of Video Ideas
- Official website
- kapwing.com
Kapwing is a cloud-based video editor designed for users who need to produce digital content without installing software. It operates entirely in the web browser, allowing teams to collaborate on projects in real time using shared workspaces and time-stamped comments.
The platform is designed for marketing agencies, small business owners, and educators. It supports various tasks, from recording screens for tutorials to generating video drafts from text prompts using AI tools.
Buyers can choose from a free tier, which includes watermarked exports, or paid subscriptions that provide higher resolution exports and brand management tools. Since it is browser-based, it supports cloud-based access from various devices.
Before choosing the software, buyers should confirm the credit limits on the different plans, as specific AI features and subtitling tools rely on a credit system for monthly usage.
Key Features
A non-linear editor that allows users to trim, combine clips, and add overlays in the browser.
Helps create video projects with visuals, sound, and subtitles based on text prompts.
Generates captions automatically and supports translation into over 40 languages.
Supports simultaneous editing in real time and time-stamped comments for team feedback.
Converts text layers into AI-generated voiceovers.
Stores logos, colors, and custom fonts to help maintain visual consistency across projects.
Use Cases
Resizing and repurposing long videos into clips tailored for TikTok, Instagram, and YouTube.
Using screen and camera recording to create tutorials and educational lessons.
Translating video audio and subtitles to reach audiences in different languages.
Using the AI video generator to create first drafts from text scripts.
Best For
Pricing
Kapwing offers a free tier with watermarked exports. Paid plans include Pro ($16/month billed annually) and Business ($50/month billed annually), with custom pricing for Enterprise.
FAQ
Kapwing does not offer a traditional free trial for paid plans, but it provides a free version of its tools to try features before upgrading.
No, Kapwing is a browser-based platform and works online without the need for downloads or installations.
The Pro plan removes watermarks and supports 4K exports, while the Business plan adds features such as custom voice clones and lip sync.
Source category: Marketing
Source subcategory: Video & Animation
