AI TOOL PROFILE
Kapwing: Online Video Editing and Creation
- Marketing
- Video and Animation
- Marketing agencies
- Social media managers
- HR and training departments
- Educators
- Small business owners
Pricing
Kapwing offers a free tier with watermarked exports. Paid plans include Pro ($16/month billed annually) and Business ($50/month billed annually), with custom pricing for Enterprise.
At a glance
- Best for
- Marketing agencies, Social media managers, HR and training departments, Educators, Small business owners
- Key use cases
- Social Media Content Creation, Instructional and Training Videos, Localized Video Outreach, Rapid Prototyping of Video Ideas
- Official website
- Visit kapwing official website
How AI is used
Kapwing is a cloud-based video editor designed for users who need to produce digital content without installing software. It operates entirely in the web browser, allowing teams to collaborate on projects in real time using shared workspaces and time-stamped comments.
The platform is designed for marketing agencies, small business owners, and educators. It supports various tasks, from recording screens for tutorials to generating video drafts from text prompts using AI tools.
Buyers can choose from a free tier, which includes watermarked exports, or paid subscriptions that provide higher resolution exports and brand management tools. Since it is browser-based, it supports cloud-based access from various devices.
Before choosing the software, buyers should confirm the credit limits on the different plans, as specific AI features and subtitling tools rely on a credit system for monthly usage.
Key Features
Drag-and-Drop Timeline
A non-linear editor that allows users to trim, combine clips, and add overlays in the browser.
AI Video Generation
Helps create video projects with visuals, sound, and subtitles based on text prompts.
Automatic Subtitling
Generates captions automatically and supports translation into over 40 languages.
Collaborative Workspace
Supports simultaneous editing in real time and time-stamped comments for team feedback.
Text-to-Speech
Converts text layers into AI-generated voiceovers.
Brand Kit
Stores logos, colors, and custom fonts to help maintain visual consistency across projects.
Use Cases
Social Media Content Creation
Resizing and repurposing long videos into clips tailored for TikTok, Instagram, and YouTube.
Instructional and Training Videos
Using screen and camera recording to create tutorials and educational lessons.
Localized Video Outreach
Translating video audio and subtitles to reach audiences in different languages.
Rapid Prototyping of Video Ideas
Using the AI video generator to create first drafts from text scripts.
FAQ
Does Kapwing have a free trial?
- Kapwing does not offer a traditional free trial for paid plans, but it provides a free version of its tools to try features before upgrading.
Do I need to download software to use Kapwing?
- No, Kapwing is a browser-based platform and works online without the need for downloads or installations.
What is the difference between the Pro and Business plans?
- The Pro plan removes watermarks and supports 4K exports, while the Business plan adds features such as custom voice clones and lip sync.
Source category: Marketing
Source subcategory: Video & Animation
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