AI TOOL PROFILE
inTouch: In-Store Advertising Platform
- Marketing
- Marketing Automation
- Retail stores
- Brick-and-mortar businesses
- Consumer packaged goods (CPG) brands
- Physical retail operators with digital signage
Pricing
Advertising is sold on a CPM (cost per mille) basis. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Retail stores, Brick-and-mortar businesses, Consumer packaged goods (CPG) brands, Physical retail operators with digital signage
- Key use cases
- In-Store Screen Monetization, Targeted Brand Advertising, Sales Attribution Tracking, Digital Signage Updates
- Integrations
- Retailer POS systems
- Official website
- Visit inTouch official website
How AI is used
inTouch is a two-sided media network for the physical retail environment. It consists of two primary components: inTouch Live, which allows retailers to enroll their in-store screens for monetization, and inTouch Ads, which allows brands to purchase ad slots on those screens.
The platform uses AI to process real-time data, including customer demographics, behavioral tracking, and external factors like weather, to display relevant ads to shoppers. This helps brands reach customers at the point of purchase and helps retailers create a digital shopping experience.
Buyers should confirm hardware requirements, as the software uses Chromeboxes and USB cameras for demographic detection. Retailers should also note that the platform does not currently have an automated payment system; payments are handled offline.
Key Features
AI-Driven Personalization
Uses machine learning to select and display ads based on real-time customer demographics and behavior.
POS System Integration
Connects with retailer point-of-sale systems to provide attribution and sales analytics.
Environmental Targeting
Supports the ability to adjust ad displays based on external factors such as current weather conditions.
Retailer Monetization
Allows store owners to enroll screens in a network where brands compete for ad space via real-time bidding.
Sales Attribution Analytics
Provides breakdowns of sales performance by age, gender, and geographic location.
Ad Management Portals
Dedicated portals for retailers and advertisers to monitor campaign performance and produce reports.
Use Cases
In-Store Screen Monetization
Physical retailers can use the platform to create a revenue stream by selling ad slots to brands.
Targeted Brand Advertising
CPG brands can display personalized ads to shoppers based on real-time demographics to support sales growth.
Sales Attribution Tracking
Using POS integration to compare ad impressions against actual sales to measure campaign effectiveness.
Digital Signage Updates
Replacing printed signage with a digital layer to reduce print costs and update promotional material.
Integrations
- Retailer POS systems
FAQ
Who is inTouch designed for?
- It is designed for physical retail stores that want to monetize their screens and CPG brands that want to advertise to in-store shoppers.
What hardware is required to use inTouch?
- The software typically relies on Chromeboxes running ChromeOS and uses USB cameras for demographic detection.
How does the platform track if an ad caused a sale?
- inTouch integrates with the retailer's POS system to compare ad impressions against actual sales data, providing attribution by age, gender, and location.
How is the advertising priced?
- Ads are sold on a CPM (cost per mille) basis, meaning advertisers pay based on every thousand impressions generated.
Source category: Marketing
Source subcategory: Marketing Automation
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