AI TOOL PROFILE
Innovid: Omnichannel Advertising Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Mid-Market Companies
- Enterprise Companies
- Advertisers
- Publishers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies, Advertisers, Publishers
- Key use cases
- CTV and Linear TV Campaign Management, Dynamic Creative Optimization, Cross-Platform Performance Measurement, Conversion Tracking
- Integrations
- Prisma, Protected
- Official website
- Visit innovid official website
How AI is used
Innovid provides a platform for the lifecycle of advertising, from creative design to the measurement of campaign outcomes. It is built for advertisers and publishers who operate across connected TV (CTV), linear TV, social media, and display audio.
The software includes tools for ad authoring and serving, which help users create dynamic or interactive ads and deliver them according to publisher specifications. The platform also supports measurement of reach, frequency, and conversion outcomes such as web visits or sales.
Buyers should note that Innovid is an independent platform and does not buy or sell media. Because it is designed for omnichannel environments, users should confirm how its measurement and identity resolution tools fit into their existing reporting stack.
Key Features
Ad Authoring
Tools for producing CTV and display ads, including support for interactive and dynamic creative formats.
Omnichannel Ad Serving
An ad server designed for CTV that supports delivery across various devices, channels, and platforms.
Reach and Frequency Measurement
Provides a view of audience reach and frequency across both linear and connected TV.
Outcomes Tracking
Tracks performance metrics such as web visits, registrations, and online sales driven by ad campaigns.
AI-Driven Optimization
Uses AI to support creative intelligence and manage the supply path and ad frequency.
Innovid Key
An identity resolution solution designed to support retargeting and frequency management.
Use Cases
CTV and Linear TV Campaign Management
Creating and delivering video ads tailored to the technical requirements of connected and linear television.
Dynamic Creative Optimization
Using data-driven tools to personalize ad copy and offers based on viewer attributes.
Cross-Platform Performance Measurement
Analyzing reach and frequency across multiple channels to understand audience exposure.
Conversion Tracking
Linking digital ad impressions to business outcomes such as online sales or account applications.
Integrations
- Prisma
- Protected
FAQ
What does Innovid do?
- Innovid provides a platform for advertisers and publishers to create, deliver, measure, and optimize ad campaigns across CTV, linear TV, display, social, and audio channels.
Who is the intended user for Innovid?
- It is designed for marketing agencies and companies of mid-to-enterprise size that manage campaigns across multiple media channels, particularly Connected TV.
Does Innovid use AI in its platform?
- Yes, it uses AI for creative intelligence and supply path optimization, and includes an AI tool called Innovid Orchestrator to support advertising workflows.
How does Innovid handle the loss of third-party cookies?
- Innovid provides Innovid Key, an identity resolution solution intended to help marketers maintain retargeting and frequency management strategies.
Source category: Marketing
Source subcategory: Marketing Automation
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