Innovid: Omnichannel Advertising Platform
Innovid supports marketing agencies and businesses in managing ad workflows across multiple media channels. It is designed for teams that need to coordinate CTV and digital video performance.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies, Advertisers, Publishers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- CTV and Linear TV Campaign Management, Dynamic Creative Optimization, Cross-Platform Performance Measurement, Conversion Tracking
- Integrations
- Prisma, Protected
- Official website
- innovid.com
Innovid provides a platform for the lifecycle of advertising, from creative design to the measurement of campaign outcomes. It is built for advertisers and publishers who operate across connected TV (CTV), linear TV, social media, and display audio.
The software includes tools for ad authoring and serving, which help users create dynamic or interactive ads and deliver them according to publisher specifications. The platform also supports measurement of reach, frequency, and conversion outcomes such as web visits or sales.
Buyers should note that Innovid is an independent platform and does not buy or sell media. Because it is designed for omnichannel environments, users should confirm how its measurement and identity resolution tools fit into their existing reporting stack.
Key Features
Tools for producing CTV and display ads, including support for interactive and dynamic creative formats.
An ad server designed for CTV that supports delivery across various devices, channels, and platforms.
Provides a view of audience reach and frequency across both linear and connected TV.
Tracks performance metrics such as web visits, registrations, and online sales driven by ad campaigns.
Uses AI to support creative intelligence and manage the supply path and ad frequency.
An identity resolution solution designed to support retargeting and frequency management.
Use Cases
Creating and delivering video ads tailored to the technical requirements of connected and linear television.
Using data-driven tools to personalize ad copy and offers based on viewer attributes.
Analyzing reach and frequency across multiple channels to understand audience exposure.
Linking digital ad impressions to business outcomes such as online sales or account applications.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Innovid provides a platform for advertisers and publishers to create, deliver, measure, and optimize ad campaigns across CTV, linear TV, display, social, and audio channels.
It is designed for marketing agencies and companies of mid-to-enterprise size that manage campaigns across multiple media channels, particularly Connected TV.
Yes, it uses AI for creative intelligence and supply path optimization, and includes an AI tool called Innovid Orchestrator to support advertising workflows.
Innovid provides Innovid Key, an identity resolution solution intended to help marketers maintain retargeting and frequency management strategies.
Source category: Marketing
Source subcategory: Marketing Automation
