Influitive: Customer Advocacy and Engagement Software
Influitive helps B2B companies identify and mobilize customer advocates. It is designed for teams looking to increase referrals, references, and public reviews through a structured program.
At a glance
- Category
- Marketing
- Best for
- B2B SaaS companies, Enterprise companies, Customer marketing managers, Customer success teams
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Available tiers include Customer Advocacy Activation and Digital Community.
- Key use cases
- Generating Customer Referrals, Collecting Third-Party Reviews, Sourcing Customer Stories, Improving Product Adoption
- Integrations
- Salesforce, Zapier, Khoros
- Official website
- influitive.com
Influitive is a customer advocacy and engagement platform designed to help businesses turn users into brand advocates. It uses gamified journeys and community-building tools to encourage customers to perform actions that support business growth.
The software is primarily built for B2B SaaS companies and brands focused on customer success. It helps these organizations manage a pool of references, collect third-party reviews, and increase social media visibility by rewarding customer participation.
Key capabilities include personalized onboarding and the ability to recruit for customer stories or event speakers. The platform also includes an AI agent called Groovy to provide strategic support and a best practices repository.
Buyers should verify how different plan tiers, such as Customer Advocacy Activation and Digital Community, align with their specific engagement goals.
Key Features
Uses game mechanics and rewards to guide customers through personalized onboarding and engagement activities.
Helps businesses recruit and pair customer references with sales opportunities.
Supports the collection of customer reviews on third-party sites such as G2, TrustRadius, and Gartner.
Provides tools to create a space where customers can connect with each other and the brand.
Prompts advocates to share, like, and comment on company posts to increase visibility.
An AI assistant providing 24/7 availability and a repository of best practices for program management.
Use Cases
Identifying loyal users and incentivizing them to provide new business leads for the sales pipeline.
Mobilizing advocates to write reviews on software directory sites.
Finding and rewarding customers who are willing to participate in case studies, eBooks, or speaking engagements.
Using gamified campaigns to guide new users through onboarding and feature adoption.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Available tiers include Customer Advocacy Activation and Digital Community.
FAQ
It is primarily designed for B2B SaaS companies and brands that want to strategically manage their customer advocates.
Businesses can use it to generate customer referrals, collect third-party reviews, manage a pool of references, and increase social media amplification.
Yes, it integrates with Salesforce, allowing users to see member activity and send referrals to sales teams.
Source category: Marketing
Source subcategory: Marketing Automation
