AI TOOL PROFILE
Influitive: Customer Advocacy and Engagement Software
- Marketing
- Marketing Automation
- B2B SaaS companies
- Enterprise companies
- Customer marketing managers
- Customer success teams
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Available tiers include Customer Advocacy Activation and Digital Community.
At a glance
- Best for
- B2B SaaS companies, Enterprise companies, Customer marketing managers, Customer success teams
- Key use cases
- Generating Customer Referrals, Collecting Third-Party Reviews, Sourcing Customer Stories, Improving Product Adoption
- Integrations
- Salesforce, Zapier, Khoros
- Official website
- Visit Influitive official website
How AI is used
Influitive is a customer advocacy and engagement platform designed to help businesses turn users into brand advocates. It uses gamified journeys and community-building tools to encourage customers to perform actions that support business growth.
The software is primarily built for B2B SaaS companies and brands focused on customer success. It helps these organizations manage a pool of references, collect third-party reviews, and increase social media visibility by rewarding customer participation.
Key capabilities include personalized onboarding and the ability to recruit for customer stories or event speakers. The platform also includes an AI agent called Groovy to provide strategic support and a best practices repository.
Buyers should verify how different plan tiers, such as Customer Advocacy Activation and Digital Community, align with their specific engagement goals.
Key Features
Gamified Customer Journeys
Uses game mechanics and rewards to guide customers through personalized onboarding and engagement activities.
Reference Management
Helps businesses recruit and pair customer references with sales opportunities.
Review Generation
Supports the collection of customer reviews on third-party sites such as G2, TrustRadius, and Gartner.
Customer Community Building
Provides tools to create a space where customers can connect with each other and the brand.
Social Media Amplification
Prompts advocates to share, like, and comment on company posts to increase visibility.
Groovy AI Agent
An AI assistant providing 24/7 availability and a repository of best practices for program management.
Use Cases
Generating Customer Referrals
Identifying loyal users and incentivizing them to provide new business leads for the sales pipeline.
Collecting Third-Party Reviews
Mobilizing advocates to write reviews on software directory sites.
Sourcing Customer Stories
Finding and rewarding customers who are willing to participate in case studies, eBooks, or speaking engagements.
Improving Product Adoption
Using gamified campaigns to guide new users through onboarding and feature adoption.
Integrations
- Salesforce
- Zapier
- Khoros
FAQ
Who is Influitive designed for?
- It is primarily designed for B2B SaaS companies and brands that want to strategically manage their customer advocates.
What can businesses do with Influitive?
- Businesses can use it to generate customer referrals, collect third-party reviews, manage a pool of references, and increase social media amplification.
Does Influitive integrate with CRM software?
- Yes, it integrates with Salesforce, allowing users to see member activity and send referrals to sales teams.
Source category: Marketing
Source subcategory: Marketing Automation
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