Hightouch | Customer Data & AI Platform for Marketers
Hightouch helps marketing and data operations teams activate customer data from their own warehouses. It is designed for businesses that use a data warehouse and need to sync that data into marketing tools.
At a glance
- Category
- Marketing
- Best for
- Mid-market companies, Enterprise companies, Marketing operations teams, Data operations teams, Advertising teams
- Pricing
- Pricing is usage-based with no limits on monthly tracked users, sources, destinations, or user seats. A free tier is available for teams with up to 2 active syncs.
- Key use cases
- Audience Segmentation, Omnichannel Personalization, Ad Match Rate Boosting, Customer Journey Planning
- Integrations
- Snowflake, Databricks, Google BigQuery, AWS Redshift, Azure Synapse
- Official website
- hightouch.com
Hightouch is a Customer Data Platform (CDP) and Agentic Marketing Platform designed to work as an extension of a company's existing data warehouse. Rather than storing data in a separate silo, it reads directly from sources like Snowflake or BigQuery to support marketing activities.
The platform is designed for marketing, advertising, and data operations teams. It supports a range of functions from data syncing via Reverse ETL to AI decisioning for personalized customer experiences.
By providing a no-code audience builder, the tool helps marketers access data without needing to submit constant requests to data engineering teams. It also includes identity resolution to help create a unified view of customers across different touchpoints.
Buyers should confirm that they have an existing data warehouse infrastructure in place, as the tool is built to leverage those systems rather than act as a standalone database.
Key Features
A customer data platform that sits on top of an existing data warehouse rather than storing data separately.
Syncs data from the warehouse into various marketing and sales tools.
Stitches together customer profiles using deterministic and probabilistic matching.
Uses reinforcement learning to determine the best content to send to individual customers.
Supports the delivery of personalized content to websites and apps using real time signals.
Supports the creation of personalized content based on brand guidelines and existing assets.
Use Cases
Using a no-code builder to create and test target audiences based on warehouse data.
Syncing unified customer profiles across email, advertising, and CRM platforms.
Supports the accuracy of ad targeting and suppression by leveraging first-party data.
Orchestrating customer experiences by prioritizing campaigns across different audiences.
Best For
Integrations
Pricing
Pricing is usage-based with no limits on monthly tracked users, sources, destinations, or user seats. A free tier is available for teams with up to 2 active syncs.
FAQ
No, Hightouch is designed to read from your existing data warehouse and does not store your data separately.
A Composable CDP is a platform built on top of your existing data warehouse, providing CDP capabilities without needing to move or duplicate your data.
Yes, there is a free tier available for Basic Reverse ETL that supports up to 2 active syncs.
The platform is primarily targeted toward mid-market and enterprise companies with marketing and data operations teams.
Source category: Marketing
Source subcategory: Marketing Automation
