AI TOOL PROFILE
Hightouch | Customer Data & AI Platform for Marketers
- Marketing
- Marketing Automation
- Mid-market companies
- Enterprise companies
- Marketing operations teams
- Data operations teams
- Advertising teams
Pricing
Pricing is usage-based with no limits on monthly tracked users, sources, destinations, or user seats. A free tier is available for teams with up to 2 active syncs.
At a glance
- Best for
- Mid-market companies, Enterprise companies, Marketing operations teams, Data operations teams, Advertising teams
- Key use cases
- Audience Segmentation, Omnichannel Personalization, Ad Match Rate Boosting, Customer Journey Planning
- Integrations
- Snowflake, Databricks, Google BigQuery, AWS Redshift, Azure Synapse
- Official website
- Visit hightouch official website
How AI is used
Hightouch is a Customer Data Platform (CDP) and Agentic Marketing Platform designed to work as an extension of a company's existing data warehouse. Rather than storing data in a separate silo, it reads directly from sources like Snowflake or BigQuery to support marketing activities.
The platform is designed for marketing, advertising, and data operations teams. It supports a range of functions from data syncing via Reverse ETL to AI decisioning for personalized customer experiences.
By providing a no-code audience builder, the tool helps marketers access data without needing to submit constant requests to data engineering teams. It also includes identity resolution to help create a unified view of customers across different touchpoints.
Buyers should confirm that they have an existing data warehouse infrastructure in place, as the tool is built to leverage those systems rather than act as a standalone database.
Key Features
Composable CDP
A customer data platform that sits on top of an existing data warehouse rather than storing data separately.
Reverse ETL
Syncs data from the warehouse into various marketing and sales tools.
Identity Resolution
Stitches together customer profiles using deterministic and probabilistic matching.
AI Decisioning
Uses reinforcement learning to determine the best content to send to individual customers.
Real-time Personalization
Supports the delivery of personalized content to websites and apps using real time signals.
Content Assembly
Supports the creation of personalized content based on brand guidelines and existing assets.
Use Cases
Audience Segmentation
Using a no-code builder to create and test target audiences based on warehouse data.
Omnichannel Personalization
Syncing unified customer profiles across email, advertising, and CRM platforms.
Ad Match Rate Boosting
Supports the accuracy of ad targeting and suppression by leveraging first-party data.
Customer Journey Planning
Orchestrating customer experiences by prioritizing campaigns across different audiences.
Integrations
- Snowflake
- Databricks
- Google BigQuery
- AWS Redshift
- Azure Synapse
- Salesforce
- HubSpot
- Google Ads
- Facebook Ads
- Iterable
- dbt
- Fivetran
- Looker
FAQ
Does Hightouch store my customer data?
- No, Hightouch is designed to read from your existing data warehouse and does not store your data separately.
What is a 'Composable CDP'?
- A Composable CDP is a platform built on top of your existing data warehouse, providing CDP capabilities without needing to move or duplicate your data.
Is there a free version of Hightouch?
- Yes, there is a free tier available for Basic Reverse ETL that supports up to 2 active syncs.
Which companies is Hightouch designed for?
- The platform is primarily targeted toward mid-market and enterprise companies with marketing and data operations teams.
Source category: Marketing
Source subcategory: Marketing Automation
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