AI TOOL PROFILE
HighLevel: Sales and Marketing Platform
Pricing
Pricing starts at $97/month for the Starter plan (3 sub-accounts) and $297/month for the Unlimited plan. A 14-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Freelancers, Small Business Owners, Sales Teams
- Key use cases
- Lead Capture and Nurturing, Agency Software Reselling, Appointment Scheduling, Digital Product Delivery
- Official website
- Visit HighLevel (API Key) official website

How AI is used
HighLevel is a business operating system that combines CRM, marketing automation, and sales pipeline management. It is designed for marketing agencies, freelancers, and small business owners who want to consolidate tools for lead generation and client nurturing.
The platform helps users capture leads through funnels and forms, supports lead nurturing with automated SMS and email workflows, and manages sales through integrated invoicing and payment tools. The software includes white-label capabilities, which allow agencies to rebrand the platform with their own logo and URL to resell to their clients.
Buyers should confirm whether they need a basic CRM or a marketing suite, as the platform includes features ranging from membership courses to reputation management. Users should also verify if the specific usage fees for SMS and email fit their budget alongside the monthly subscription.
Key Features
CRM and Pipeline Management
Tracks leads, contacts, and deals through customizable sales pipelines.
White-Label SaaS
Allows agencies to rebrand the platform with their own logo and URL to resell to clients.
Marketing Automation
Uses workflows to support automated email, SMS, and voicemail follow-ups based on triggers.
Funnels and Website Builder
A drag-and-drop editor for creating landing pages, surveys, and websites.
Unified Conversation Stream
Consolidates messages from SMS, Facebook, Instagram, WhatsApp, and Google Chat into one view.
AI Integration
Includes tools for AI content creation, conversation AI for lead engagement, and AI-powered review replies.
Reputation Management
Supports automated review requests and website review widgets.
Use Cases
Lead Capture and Nurturing
Using integrated funnels and forms to attract leads and following up via automated SMS and email.
Agency Software Reselling
Rebranding the platform as a proprietary SaaS offering to generate recurring revenue from clients.
Appointment Scheduling
Managing client bookings through integrated calendars and automated appointment reminders.
Digital Product Delivery
Hosting and selling online courses and membership sites through the platform.
FAQ
Do I need technical skills to use HighLevel?
- The platform uses a design with drag-and-drop features for building pages and forms.
What is the difference between the Starter and Unlimited plans?
- The Starter plan costs $97/month and includes 3 sub-accounts, while the Unlimited plan costs $297/month and offers unlimited sub-accounts and agent reporting.
Can I rebrand HighLevel as my own software?
- Yes, HighLevel offers white-label capabilities that allow agencies to use their own logo and URL to resell the platform to clients.
Is there a free trial available?
- Yes, HighLevel offers a 14-day free trial to test the platform's features.
Source category: Sales
Source subcategory: CRM
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