
Getform: Online Form Builder and Email Marketing
Getform helps small business owners and creators capture leads and manage subscriber communications. It is designed for those who need combined form creation and email automation.
At a glance
- Category
- Browse Marketing tools
- Best for
- Freelancers, Coaches, Podcasters, Course creators, Small business owners without a website
- Pricing
- Getform offers a Free plan (100 submissions/mo), a Pro plan at $14/mo (1,000 submissions), and a Pro Max plan at $21/mo (10,000 submissions), with an additional charge of $1.90 per 1,000 emails.
- Key use cases
- Lead Capture for Social Media, Automated Welcome Series, Promotional Broadcasts, Customer Feedback Collection
- Integrations
- Klaviyo, Mailchimp, Kit, Hubspot, Keap
- Official website
- Visit getform official website

Getform is an online form builder and email marketing platform designed to help users capture subscribers and manage leads. It supports the creation of custom forms and mini landing pages that can be shared across social media platforms and websites.
The tool is designed for creators, freelancers, and small businesses. It includes a contact database where users can tag and segment their audience based on interaction history and location.
Beyond lead capture, the platform supports sending promotional broadcasts and setting up automated workflows. These automations may be triggered by form submissions or specific link clicks within emails.
Buyers should confirm if the monthly submission limits on the available plans align with their expected lead volume, as forms are paused automatically once limits are reached.
Key Features
Custom Online Forms
A form editor that supports layout selection, field adjustments, and skip logic for branching paths.
Email Marketing Automation
Workflows triggered by form submissions, email link clicks, or when a contact joins a specific segment.
Contact Database & Segmentation
A unified system to store leads, monitor interaction history, and organize audiences using tags.
AI Writing Assistant
Helps generate suggested text for form titles, descriptions, call-to-action buttons, and email copy.
AI Smart Sending
Uses predictions to send emails at times designed to support open rates.
Mini Landing Pages
Supports the creation of simple landing pages with a built-in CSS editor for branding adjustments.
Use Cases
Lead Capture for Social Media
Creating sign-up forms or portfolios to link in Instagram bios, TikTok, or Twitter profiles.
Automated Welcome Series
Setting up automatic follow-up emails that trigger after a new contact submits a form.
Promotional Broadcasts
Sending email campaigns to announce new products, sales, or events to a segmented list.
Customer Feedback Collection
Designing surveys or questionnaires to gather suggestions and feedback from an audience.
Best For
- Freelancers
- Coaches
- Podcasters
- Course creators
- Small business owners without a website
Integrations
- Klaviyo
- Mailchimp
- Kit
- Hubspot
- Keap
- Intercom
- Zendesk
- Google Sheets
- Zapier
Pricing
Getform offers a Free plan (100 submissions/mo), a Pro plan at $14/mo (1,000 submissions), and a Pro Max plan at $21/mo (10,000 submissions), with an additional charge of $1.90 per 1,000 emails.
FAQ
Does Getform require me to have a website?
- No, the tool is designed to allow users to generate leads and send emails without requiring a website.
What happens if I hit my monthly submission limit?
- Once the limit for your plan is reached, forms are automatically paused and will not collect new submissions until the counter resets or the plan is upgraded.
Can I use Getform to send automated emails?
- Yes, the platform allows you to build automations triggered by form submissions, specific email link clicks, or segment joins.
Source category: Marketing
Source subcategory: Form Builder
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Categories
Software Type
How AI is used
Getform is an online form builder and email marketing tool for creators and small businesses. It supports capturing leads via custom forms and following up with automated email campaigns. Plans are tiered by monthly submission limits.
Pros & Cons
Pros
- Includes a free plan for low submission volumes
- Combines form building and email automation in one tool
- Supports various form types including questionnaires and order forms
- Includes AI assistance for copywriting
Cons
- Forms are automatically paused once the monthly submission limit is reached