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Getform: Online Form Builder and Email Marketing

Getform helps small business owners and creators capture leads and manage subscriber communications. It is designed for those who need combined form creation and email automation.

At a glance

Best for
Freelancers, Coaches, Podcasters, Course creators, Small business owners without a website
Pricing
Getform offers a Free plan (100 submissions/mo), a Pro plan at $14/mo (1,000 submissions), and a Pro Max plan at $21/mo (10,000 submissions), with an additional charge of $1.90 per 1,000 emails.
Key use cases
Lead Capture for Social Media, Automated Welcome Series, Promotional Broadcasts, Customer Feedback Collection
Integrations
Klaviyo, Mailchimp, Kit, Hubspot, Keap
Visit getformgetform software interface screenshot

Getform is an online form builder and email marketing platform designed to help users capture subscribers and manage leads. It supports the creation of custom forms and mini landing pages that can be shared across social media platforms and websites.

The tool is designed for creators, freelancers, and small businesses. It includes a contact database where users can tag and segment their audience based on interaction history and location.

Beyond lead capture, the platform supports sending promotional broadcasts and setting up automated workflows. These automations may be triggered by form submissions or specific link clicks within emails.

Buyers should confirm if the monthly submission limits on the available plans align with their expected lead volume, as forms are paused automatically once limits are reached.

Key Features

  • Custom Online Forms

    A form editor that supports layout selection, field adjustments, and skip logic for branching paths.

  • Email Marketing Automation

    Workflows triggered by form submissions, email link clicks, or when a contact joins a specific segment.

  • Contact Database & Segmentation

    A unified system to store leads, monitor interaction history, and organize audiences using tags.

  • AI Writing Assistant

    Helps generate suggested text for form titles, descriptions, call-to-action buttons, and email copy.

  • AI Smart Sending

    Uses predictions to send emails at times designed to support open rates.

  • Mini Landing Pages

    Supports the creation of simple landing pages with a built-in CSS editor for branding adjustments.

Use Cases

  • Lead Capture for Social Media

    Creating sign-up forms or portfolios to link in Instagram bios, TikTok, or Twitter profiles.

  • Automated Welcome Series

    Setting up automatic follow-up emails that trigger after a new contact submits a form.

  • Promotional Broadcasts

    Sending email campaigns to announce new products, sales, or events to a segmented list.

  • Customer Feedback Collection

    Designing surveys or questionnaires to gather suggestions and feedback from an audience.

Best For

  • Freelancers
  • Coaches
  • Podcasters
  • Course creators
  • Small business owners without a website

Integrations

  • Klaviyo
  • Mailchimp
  • Kit
  • Hubspot
  • Keap
  • Intercom
  • Zendesk
  • Google Sheets
  • Zapier

Pricing

Getform offers a Free plan (100 submissions/mo), a Pro plan at $14/mo (1,000 submissions), and a Pro Max plan at $21/mo (10,000 submissions), with an additional charge of $1.90 per 1,000 emails.

FAQ

Does Getform require me to have a website?

No, the tool is designed to allow users to generate leads and send emails without requiring a website.

What happens if I hit my monthly submission limit?

Once the limit for your plan is reached, forms are automatically paused and will not collect new submissions until the counter resets or the plan is upgraded.

Can I use Getform to send automated emails?

Yes, the platform allows you to build automations triggered by form submissions, specific email link clicks, or segment joins.

Source category: Marketing

Source subcategory: Form Builder

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How AI is used

Getform is an online form builder and email marketing tool for creators and small businesses. It supports capturing leads via custom forms and following up with automated email campaigns. Plans are tiered by monthly submission limits.

Pros & Cons

Pros

  • Includes a free plan for low submission volumes
  • Combines form building and email automation in one tool
  • Supports various form types including questionnaires and order forms
  • Includes AI assistance for copywriting

Cons

  • Forms are automatically paused once the monthly submission limit is reached