AI TOOL PROFILE
Fishbowl: Restaurant Marketing and Guest Relationship Management
- Marketing
- CRM
- Restaurant operators
- Restaurant marketing managers
- Restaurant chains
- Multi-location restaurant groups
Pricing
Pricing starts at $200 per location per month for the Essential plan, with a Premium plan available for $300 per location. SMS packages are sold separately, and online ordering includes a 7% transaction fee plus card processing fees.
At a glance
- Best for
- Restaurant operators, Restaurant marketing managers, Restaurant chains, Multi-location restaurant groups
- Key use cases
- Guest Profile Centralization, Targeted Campaign Development, Automated Guest Engagement, On-Premise Data Capture
- Integrations
- POS systems, Reservation platforms, Delivery platforms, Online ordering systems
- Official website
- Visit fishbowl official website
How AI is used
Fishbowl is a Guest Relationship Management (GRM) platform designed for the restaurant industry. It combines Customer Data Platform (CDP) and CRM capabilities to collect guest information from touchpoints such as POS systems, mobile apps, and reservation tools.
The software is intended for restaurant owners, operators, and marketing leads. By creating unified guest profiles, the platform supports the development of targeted marketing campaigns via email and SMS based on dining behavior.
Additional tools include loyalty program management, digital offers, and guest WiFi portals. The platform also provides a kiosk for automated ordering and an online ordering system for direct sales.
Buyers should confirm if their specific POS and reservation providers are listed in the Connections Marketplace and review the transaction fees associated with online ordering features.
Key Features
Data Unification
Harmonizes guest data from POS, web, mobile apps, and reservations into guest profiles.
AI-Powered Segmentation
Uses machine learning to suggest guest segments and build audiences based on purchase patterns and dining frequency.
Multi-Channel Marketing
Supports the creation and automation of personalized email and SMS campaigns.
Offers Management
Tools to create and track percentage-off, BOGO, and tiered discounts with real time validation.
Guest WiFi Portal
Captures guest information upon network login to support marketing database growth.
Loyalty Programs
Tracks guest engagement and supports repeat visits through integrated loyalty tools.
Online Ordering & Kiosk
Supports direct digital storefronts and physical kiosks for automated ordering.
Use Cases
Guest Profile Centralization
Combining transactional and behavioral data from multiple sources into a single source of truth for each guest.
Targeted Campaign Development
Using segmentation to send personalized offers to specific groups, such as lapsed guests or high-frequency diners.
Automated Guest Engagement
Setting up automated email or SMS journeys based on specific guest behaviors or milestones.
On-Premise Data Capture
Using a branded WiFi portal to collect first-party guest data from walk-in customers.
Integrations
- POS systems
- Reservation platforms
- Delivery platforms
- Online ordering systems
FAQ
What is Fishbowl GRM?
- Fishbowl GRM is a Guest Relationship Management platform that combines CDP and CRM features specifically for restaurants to unify guest data and automate marketing.
How does Fishbowl handle restaurant data?
- It integrates with POS, web, mobile apps, and reservation systems to create a profile for each guest.
What are the pricing options for Fishbowl?
- Plans include Essential ($200/location/month) and Premium ($300/location/month), though pricing for 1-10 restaurants may vary. SMS and online ordering fees are additional.
Source category: Marketing
Source subcategory: CRM
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