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EZ Texting Review: SMS Marketing Software

EZ Texting helps small and mid-market businesses manage text communications. It is designed for teams that need to automate customer replies or collect payments via mobile messaging.

At a glance

Category
Marketing
Best for
Small businesses, Mid-market companies, Marketing agencies, Nonprofits
Pricing
Plans start at $25 per month and scale up to $3,000 per month. A 14-day free trial is available.
Key use cases
Customer Support Automation, Appointment and Event Management, Lead Generation and List Growth, Mobile Payment Collection, Employee Coordination
Integrations
HubSpot, Zapier, Squarespace, Mailchimp, Constant Contact
Official website
eztexting.com
Screenshot of EZ Texting website

EZ Texting is a messaging platform designed for businesses to send both one-to-one and mass SMS and MMS campaigns. It provides tools for list growth, such as QR codes and signup forms, and includes a team inbox for collaborating on responses.

The software supports a range of buyers, from small business owners to marketing agencies. It includes workflows for automated messaging, such as event reminders and after-hours replies, which may reduce the manual effort involved in customer follow-ups.

Buyers should confirm how the credit-based pricing system aligns with their expected message volume. Because MMS messages and overages cost more than standard SMS, tracking credit usage is a part of managing the monthly budget.

Before choosing this tool, businesses should verify if the automated workflows and integration options meet their current operational needs.

Key Features

Automated Workflows

Supports the creation of automatic messages for event reminders, after-hours replies, and abandoned cart recovery.

AI Compose and AI Reply

Generates message drafts and creates replies based on website content and documents.

Text-to-Pay and Text-to-Give

Supports sending secure payment or donation links via text, integrated with Stripe.

Multilingual Texting

Includes translation to support communication in English, French, Spanish, Hebrew, Arabic, and Korean.

Contact Management Tools

Includes options for bulk uploading contacts, custom contact fields, and segmentation using tags or filters.

RCS Business Messaging

Supports Rich Communication Services for interactive messages including carousels and buttons.

Use Cases

Customer Support Automation

Using autoresponders and after-hours replies to handle common customer inquiries.

Appointment and Event Management

Sending automated reminders to contacts to help reduce no-shows.

Lead Generation and List Growth

Using QR codes and click-to-text buttons to capture new mobile opt-ins.

Mobile Payment Collection

Sending direct links for payments or donations to collect funds.

Employee Coordination

Sending notifications and scheduling updates to a staff list.

Best For

Small businessesMid-market companiesMarketing agenciesNonprofits

Integrations

HubSpotZapierSquarespaceMailchimpConstant ContactSalesForceZendeskShutterstock

Pricing

Plans start at $25 per month and scale up to $3,000 per month. A 14-day free trial is available.

FAQ

How does the EZ Texting credit system work?

Messages are measured in credits; typically, one SMS costs 1 credit and one MMS costs 3 credits. Credits may roll over for 30 days on standard monthly plans.

Can I use my own phone number with EZ Texting?

The platform assigns a 10-digit local number by default, though options for toll-free numbers, short codes, and text-enabled landlines are available.

Is it possible to have multiple users on one account?

Each plan includes one user seat. Additional seats can be added for $10 per month per user.

Source category: Marketing

Source subcategory: Marketing Automation

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