Etrigue: Partner Marketing Automation Software
Etrigue is designed for vendors who manage and scale channel partner marketing programs. It helps companies track partner responsiveness and provide sales reps with prospect background data.
At a glance
- Category
- Browse Marketing tools
- Best for
- Channel Program Sponsors, Vendors with large partner networks, Mid-market companies, Enterprise companies
- Pricing
- Pricing is $2,000 to $3,000 per month per partner for a 6-month campaign.
- Key use cases
- Scaling Channel Partner Campaigns, Pre-Engagement Sales Intelligence, Partner Performance Monitoring
- Integrations
- CRM integration
- Official website
- Visit Etrigue official website
Etrigue is a marketing automation tool for vendors and sponsors operating through a network of channel partners. It supports the launch of co-branded campaigns across email, web, and social platforms.
The platform provides Lead and Company Insights, which include prospect work history, social media activity, and company news. This data is intended to help partner sales reps engage in more informed conversations with prospects. The tool also includes tracking to help sponsors monitor how partners respond to provided leads.
Onboarding typically takes 7 to 10 days, and programs may be live within 5 days of setup. Buyers should confirm if the per-partner pricing model and CRM integration options meet their specific channel growth and reporting needs.
Key Features
Lead & Company Insights
Provides data on prospect backgrounds, social media activity, and company news to sales reps.
Responsiveness Tracking
Helps sponsors monitor how partner sales reps follow up with leads.
Multi-channel Campaign Execution
Supports the creation and delivery of co-branded marketing across email, web, mobile, and social channels.
Opportunity Reporting
Includes dashboards to identify lead backlogs and track marketing qualified leads (MQLs).
CRM Integration
Designed to connect with CRM systems to sync lead data and activity.
Use Cases
Scaling Channel Partner Campaigns
Managing direct and channel marketing efforts across 10 to 500+ partners globally.
Pre-Engagement Sales Intelligence
Providing partner sales teams with prospect background and company insights prior to engagement.
Partner Performance Monitoring
Using dashboards to track campaign response rates and account manager follow-up activity.
Best For
- Channel Program Sponsors
- Vendors with large partner networks
- Mid-market companies
- Enterprise companies
Integrations
- CRM integration
Pricing
Pricing is $2,000 to $3,000 per month per partner for a 6-month campaign.
FAQ
Who is Etrigue designed for?
- Etrigue is designed for vendors and sponsors who manage channel partner marketing programs.
How long does it take to start a program with Etrigue?
- Partner onboarding typically takes 7 to 10 days, and programs may be live within 5 days.
What kind of insights does the platform provide?
- It provides data on prospect backgrounds, work history, social media activity, and company news to help sales reps engage prospects.
How is Etrigue priced?
- Pricing is $2,000 to $3,000 per month per partner for a 6-month campaign.
Source category: Marketing
Source subcategory: Marketing Automation
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Categories
Software Type
How AI is used
Etrigue is a partner marketing automation platform for vendors. It supports the execution of multi-channel campaigns and provides partner sales reps with lead and company insights. Buyers should consider the per-partner pricing structure when planning their budget.
Pros & Cons
Pros
- Programs can be live within 5 days
- Prospect insights provided in a narrative format
- Supports campaigns in 21 languages across 93 countries
- Lead alerts do not require partner sales reps to log into a separate portal
Cons
- Pricing is based on a per-partner model
- The provided evidence does not list specific supported CRM platforms
- Business model is centered on 6-month campaign commitments
