AI TOOL PROFILE
Eskimi: Programmatic Advertising DSP
- Marketing
- Marketing Automation
- Marketing Agencies
- Global Brands
- Advertisers using rich media formats
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Global Brands, Advertisers using rich media formats
- Key use cases
- International Brand Awareness, Interactive Ad Campaigns, Connected TV (CTV) Advertising, Contextual Targeting
- Official website
- Visit Eskimi official website
How AI is used
Eskimi is a programmatic advertising platform that functions as a Demand Side Platform (DSP). It helps advertisers and agencies manage ad placements across channels such as Display, Video, CTV, In-game, DOOH, Native, and Audio.
The platform is designed for marketing agencies and brands operating in international markets, with a presence in over 40 countries. It combines media buying with creative tools, offering an in-house team for custom ad development and a Rich Media Builder for users who prefer to create their own assets.
Buyers can manage campaigns through a self-service portal for 24/7 control or opt for managed services. The platform includes DeepContext AI to support targeting based on sentiment and content categories rather than just keywords.
Buyers should confirm whether the self-service or managed service model fits their operational capacity and whether the available creative formats align with their specific campaign goals.
Key Features
Programmatic DSP
A platform designed for planning, executing, and optimizing programmatic advertising campaigns.
DeepContext AI Targeting
Targeting technology that analyzes language, sentiment, and content categories to reach specific audiences.
Rich Media Builder
A tool designed to create non-static ad creatives.
Multi-Channel Support
Supports ads across Display, Video, Connected TV (CTV), In-game, DOOH, Native, and Audio.
Socio-Economic Targeting
Options to segment users based on purchase power and telco operator insights.
Managed and Self-Service Options
Supports both 24/7 independent campaign management and managed professional services.
Use Cases
International Brand Awareness
Supporting brands in reaching audiences across 40+ global markets using local expertise.
Interactive Ad Campaigns
Using the Rich Media Builder or custom creative services to deploy interactive ad formats.
Connected TV (CTV) Advertising
Executing programmatic TV campaigns without the minimum ad spend requirements often found in linear TV.
Contextual Targeting
Using AI to match ads with content based on meaning and sentiment.
FAQ
Who is Eskimi designed for?
- Eskimi is designed for marketing agencies, brands, and advertisers who need to run programmatic campaigns across various digital channels.
What is DeepContext AI?
- DeepContext is an AI targeting feature that analyzes the meaning, language, and sentiment of content to help ads reach more relevant audiences.
Does Eskimi provide creative services?
- Yes, Eskimi offers an in-house creative team for custom ads and a self-service Rich Media Builder tool.
Which advertising channels does Eskimi support?
- The platform supports Display, Video, Connected TV (CTV), In-game, Digital Out-of-Home (DOOH), Native, and Audio.
Source category: Marketing
Source subcategory: Marketing Automation
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