Enigma: Business Intelligence and Data Platform
Enigma helps sales, marketing, and compliance teams identify and verify U.S. businesses. It supports organizations that need to link brands to legal entities or monitor transaction signals for risk management.
At a glance
- Category
- Browse Data & Analytics tools
- Best for
- Sales Teams, Marketing Agencies, Financial Institutions, Payment Processors, Risk and Compliance Leaders
- Pricing
- Plans include Pro at $20/month (600 credits) and Max at $200/month (8,000 credits). Enterprise pricing is custom, and a pay-as-you-go option is available at $5 per 100 credits.
- Key use cases
- Business Onboarding, Prospect List Generation, Compliance Screening, CRM Enrichment
- Integrations
- CRM sync, Data warehouse sync
- Official website
- Visit Enigma official website
Enigma is a business data platform that provides intelligence on small and medium-sized businesses across the United States. It uses an identity graph to connect brands, DBAs, physical locations, and legal entities into a single profile, which may help reduce the presence of inaccurate business data.
The tool is designed for users such as sales and marketing teams building prospect lists, and risk and compliance leaders performing Know Your Business (KYB) verifications and sanctions screening.
Business buyers can access this data through a browser-based console or programmatically via a GraphQL API. The platform also supports syncing data into data warehouses or CRMs.
Buyers should confirm whether their specific compliance needs align with the available watchlist sources and how the credit-based pricing model fits their expected monthly data volume.
Key Features
Identity Graph
Links brands, DBAs, operating locations, and legal entities to create a unified business profile.
Merchant Transaction Signals
Provides data on business financial activity derived from anonymized credit and debit card transactions.
KYB Verification
Supports business customer verification using corporate registration records.
Customer and Transaction Screening
Designed for sanctions and watchlist screening for individuals and business entities.
GraphQL API
Provides programmatic access to stream business intelligence into custom applications or CRMs.
AI-powered insights
Provides intelligence and integration via MCP, available on the Max plan.
Use Cases
Business Onboarding
Using KYB verification to verify business customers during the onboarding process.
Prospect List Generation
Building lead lists based on industry, location, and financial growth signals.
Compliance Screening
Conducting sanctions and watchlist screening for customers and transactions to support compliance.
CRM Enrichment
Adding firmographic and identity data to existing CRM records to fill in incomplete business information.
Best For
- Sales Teams
- Marketing Agencies
- Financial Institutions
- Payment Processors
- Risk and Compliance Leaders
Integrations
- CRM sync
- Data warehouse sync
Pricing
Plans include Pro at $20/month (600 credits) and Max at $200/month (8,000 credits). Enterprise pricing is custom, and a pay-as-you-go option is available at $5 per 100 credits.
FAQ
What is Enigma's pricing model?
- Enigma uses a credit-based system. Subscriptions include Pro ($20/month) and Max ($200/month) with set credit allocations, as well as custom Enterprise pricing and a pay-as-you-go rate of $5 per 100 credits.
How does Enigma handle business identity?
- Enigma uses an Identity Graph to connect brands, DBAs, physical locations, and legal entities into a single, unified profile.
Can Enigma be integrated into other software?
- Enigma provides a GraphQL API for custom applications and supports Data Share sync for direct integration with data warehouses and CRMs.
Source category: Data & Analytics
Source subcategory: Business Intelligence
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Categories
Software Type
How AI is used
Enigma is a business intelligence platform for U.S. SMB data, supporting GTM and risk workflows through entity resolution and transaction signals. It is designed for sales, marketing, and compliance teams. AI-powered insights are restricted to the Max plan.
Pros & Cons
Pros
- Entity resolution linking brands to legal registrations
- Access to large-scale card transaction data for revenue signals
- Data access via GraphQL API and Data Share sync
- Screening capabilities for sanctions and watchlists
Cons
- Credit-based pricing means costs may fluctuate based on the specific attributes requested
- AI-powered insights are limited to the Max plan
- Focused on U.S.-based business data
