AI TOOL PROFILE
Enertia: Conversational Retail Media Software
- Marketing
- Marketing Automation
- Retail stores
- Ecommerce stores
- Retail media agencies
- Brands targeting messaging-app users
Pricing
Pricing varies by product: Enertia AI Starter starts at $2,500/month; Enertia Ads self-service starts at $5,000/month; Enertia Checkout is 2.9% plus $0.30 per transaction.
At a glance
- Best for
- Retail stores, Ecommerce stores, Retail media agencies, Brands targeting messaging-app users
- Key use cases
- Guided Product Discovery, Monetizing Messaging Channels, Reducing Checkout Friction, Post-Purchase Engagement
- Integrations
- Apple Pay, Google Pay, PassKit, WhatsApp Business API, Apple Messages for Business
- Official website
- Visit enertia official website
How AI is used
Enertia is a conversational retail media network designed to move the shopping experience into messaging platforms like WhatsApp, RCS, and Apple Messages for Business. It helps retailers set up sponsored product placements and AI-driven shopping assistants that guide users toward a purchase within the chat window.
The tool is intended for retail stores, ecommerce brands, and agencies looking to create revenue streams from their messaging channels. It combines product discovery with payment options and loyalty management.
Buyers can use the platform to manage the journey from the initial inquiry to the final transaction. The system includes integrated products for ads, AI concierge services, payments, and analytics.
Before choosing this software, buyers should confirm that their target customer base actively uses these messaging platforms and verify which pricing tier aligns with their monthly conversation volume and advertising goals.
Key Features
Sponsored Conversational Placements
Supports placing sponsored product recommendations within AI-guided shopping flows.
AI Shopping Concierge
Uses natural language understanding to identify shopper intent and suggest products based on conversation context.
In-Chat Checkout
Supports completed purchases within the chat via Apple Pay and Google Pay.
PassKit Wallet Integration
Delivers loyalty cards, rebates, and warranty passes to Apple Wallet and Google Wallet.
Closed-Loop Analytics
Provides dashboards for tracking engagement metrics and revenue attribution in real time.
SOC 2 Type II Certification
Infrastructure is SOC 2 Type II certified with end-to-end encryption.
Use Cases
Guided Product Discovery
Using the AI concierge to help first-time buyers navigate product categories through a chat interface.
Monetizing Messaging Channels
Creating sponsored slots within shopping conversations to generate retail media revenue.
Reducing Checkout Friction
Processing payments via Apple Pay or Google Pay directly in-chat.
Post-Purchase Engagement
Issuing digital warranty and loyalty passes to mobile wallets.
Integrations
- Apple Pay
- Google Pay
- PassKit
- WhatsApp Business API
- Apple Messages for Business
- RCS Business Messaging
FAQ
What messaging platforms does Enertia support?
- Enertia supports Apple Messages for Business, RCS Business Messaging, and the WhatsApp Business API.
How does the AI shopping concierge work?
- It uses natural language understanding to identify a shopper's needs, budget, and preferences to recommend products.
What are the costs for using Enertia Checkout?
- The standard pricing is 2.9% plus $0.30 per transaction, with volume discounts available for monthly volumes over $50k.
Is Enertia secure for enterprise use?
- The platform is SOC 2 Type II certified and uses end-to-end encryption.
Source category: Marketing
Source subcategory: Marketing Automation
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