SAP Engagement Cloud (formerly Emarsys) - Marketing Automation
SAP Engagement Cloud helps marketers manage customer journeys across digital and physical channels. It is designed for teams that need to unify customer data with automated marketing execution.
At a glance
- Category
- Marketing
- Best for
- Mid-market companies, Enterprise companies, Retailers, E-commerce businesses, Consumer product brands
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Omnichannel Customer Journeys, Personalized Loyalty Programs, B2B Account Marketing, AI-Driven Product Recommendations
- Integrations
- SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, Google Integrations, Annex Cloud
- Official website
- emarsys.com
SAP Engagement Cloud (formerly Emarsys) is a marketing automation platform focused on 1:1 customer interactions. It is designed for marketers in retail, e-commerce, consumer products, travel, and media who coordinate messaging across email, web, mobile, and in-store channels.
The platform uses AI to help predict campaign performance and personalize content based on customer data. It includes tools for managing customer loyalty programs, automating cross-channel journeys, and analyzing engagement via reporting dashboards.
Since it is designed to work with other SAP systems such as Commerce Cloud and Sales Cloud, buyers should confirm how it fits into their existing SAP ecosystem. Organizations with a foundational data strategy may find it more effective to implement the platform's personalization capabilities.
Key Features
Supports the delivery of messaging across email, web, mobile apps, SMS, digital ads, and in-store channels.
Uses predictive algorithms and generative AI to help automate and personalize customer interactions.
Connects customer, sales, and product data to support segmentation and campaign execution.
Provides tools to build tiered loyalty programs, manage rewards, and track member engagement.
Supports the creation of single-channel campaigns or cross-channel customer journeys.
Includes dashboards that use AI to help predict campaign outcomes and measure customer engagement.
Use Cases
Supporting a customer's path from an initial in-store interaction to digital engagement via social ads and email.
Managing tiered rewards and personalized incentives to encourage repeat purchases.
Using purchase data and pre-built automations to target business accounts for product launches.
Delivering product suggestions on websites and in emails based on customer behavior.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Formerly known as Emarsys, it is a customer engagement platform that helps brands deliver personalized marketing experiences across multiple digital and physical channels.
Yes, it includes native loyalty capabilities that allow businesses to build tiered programs, manage rewards, and track the revenue impact of loyal customers.
The platform supports email, web, mobile apps, SMS, digital ads, mobile wallets, conversational messaging, direct mail, and in-store touchpoints.
The evidence indicates the tool is primarily designed for mid-market and enterprise companies.
Source category: Marketing
Source subcategory: Marketing Automation
