AI TOOL PROFILE
dotactiv category management software
- Operations
- Product Management
- Independent retail stores
- Retail chains
- Category managers
- Retail suppliers
Pricing
Pricing tiers include Free ($0/yr), Lite ($800/yr), Pro ($2000/yr), Enterprise ($4500/yr), and Enterprise AI ($7500/yr).
At a glance
- Best for
- Independent retail stores, Retail chains, Category managers, Retail suppliers
- Key use cases
- Automating Planogram Creation, Verifying Store Compliance, Analyzing Category Performance, Optimizing Store Assortments
- Official website
- Visit dotactiv category management software official website

How AI is used
dotactiv is a category management platform for retailers and suppliers to plan and execute shelf layouts. The software uses a combination of AI tools to generate planograms, analyze retail data, and monitor how products are placed in stores.
It is built for a range of users, from independent store owners to large retail headquarters. The platform focuses on aligning head-office strategies with store execution by turning shelf images into structured data.
Key capabilities include the Nova engine for generating physics-compliant layouts and Lola, an AI assistant that supports natural language queries against retail databases. The system also supports floor planning and cluster optimization to help manage different store formats.
Buyers should confirm their specific volume of planograms and required level of AI automation, as these features are tiered across different pricing plans. Additionally, users needing database integration should account for a setup process that may take about a month.
Key Features
Nova AI Planogram Generation
Generates store-specific planograms based on merchandising rules and shopper decision trees.
Lola AI Assistant
An LLM-powered copilot that translates natural language questions into SQL queries for data retrieval.
TrueView Image Recognition
Analyzes uploaded shelf photos to verify planogram compliance and track implementation status.
Assortment and Cluster Optimization
Helps refine product mixes and group stores based on demographics and sales performance.
Floor Planning
Supports the allocation of macro space based on sales trends to organize store layouts.
DotActiv Viewer
A tool designed to centralize feedback and support the planogram approval workflow.
Use Cases
Automating Planogram Creation
Using the Nova engine to generate store-specific layouts based on physical dimensions and merchandising rules.
Verifying Store Compliance
Uploading in-store shelf photos to TrueView to identify gaps between planned and actual product placement.
Analyzing Category Performance
Using the Lola assistant to query databases for insights on slow-moving products or space-to-sales metrics.
Optimizing Store Assortments
Grouping stores into clusters to tailor product ranges to local shopper demands and regional preferences.
FAQ
How long does it take to set up dotactiv software?
- Lite users can start immediately upon receiving their license key. Pro and Enterprise users may take about a month to complete the necessary database integration.
What is the difference between the Lite and Pro plans?
- The Lite plan ($800/yr) focuses on planograms and reporting for independent stores, while the Pro plan ($2000/yr) adds database integration, assortment and cluster maintenance, and retail analytics.
Does dotactiv offer a way to verify if stores are following planograms?
- Yes, the TrueView feature uses AI image recognition to analyze shelf photos and compare them against the approved planogram.
Source category: Operations
Source subcategory: Product Management
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