AI TOOL PROFILE
Digimarc Discover: Product Authentication and Security
- Security
- Product Authentication
- Enterprise brands
- Large-scale manufacturers
- Government agencies
- Pharmaceutical companies
- Global retail organizations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Enterprise brands, Large-scale manufacturers, Government agencies, Pharmaceutical companies, Global retail organizations
- Key use cases
- Pharmaceutical Anti-Counterfeiting, Retail Fraud Prevention, Insider Leak Tracing, Packaging Sustainability, Digital Asset Protection
- Official website
- Visit digimarc discover official website
How AI is used
Digimarc provides tools for product digitization and authentication. The platform uses digital watermarks, fingerprinting, and cryptography to link physical items to cloud-based digital records.
It is designed for brands, manufacturers, and government entities in sectors such as pharmaceuticals, retail, and consumer packaged goods. The software supports tracking products at the item or batch level and verifying authenticity via mobile devices.
For digital assets, the platform supports leak detection and piracy prevention, using AI-based identification to help distinguish authentic assets from unauthorized copies.
Buyers should confirm if their existing packaging and printing processes align with digital watermark integration requirements.
Key Features
Digital Watermarking
Embeds covert signals into packaging or content that can be scanned with mobile devices.
Illuminate Platform
A cloud-based repository that supports digital twins for products to track attributes and journeys.
AI-Based Identification
Uses artificial intelligence to support the identification and authentication of products.
Item-Level Identification
Supports variable data to identify objects at the individual item, batch, or lot level.
Leak Detection
Embeds hidden signals into video, audio, and images to help trace the source of unauthorized information leaks.
QR Code Authentication
Combines QR codes with watermarking to help consumers verify product authenticity.
Use Cases
Pharmaceutical Anti-Counterfeiting
Protecting medicine and healthcare products from fraudulent duplicates.
Retail Fraud Prevention
Reducing shrink and fraud at checkout points and gift card kiosks.
Insider Leak Tracing
Identifying the source of sensitive internal information or screenshots leaked from digital screens.
Packaging Sustainability
Using product digitization to communicate recycling data to sorting machines.
Digital Asset Protection
Monitoring royalties and helping prevent the unauthorized reuse of digital artwork and images.
FAQ
What is Digimarc Discover used for?
- It is used to identify, authenticate, and protect physical products and digital content using digital watermarks, QR codes, and AI.
Does Digimarc require special printing for watermarks?
- According to the evidence, Digimarc digital watermarks embed directly into packaging artwork without the need for special inks or modified printing processes.
Who is the target buyer for Digimarc?
- The software is designed for enterprise companies, brands, manufacturers, and government entities, particularly in the pharmaceutical, retail, and CPG industries.
Source category: Security
Source subcategory: Product Authentication
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