AI TOOL PROFILE
24metrics: Click and Affiliate Fraud Prevention
- Security
- Cybersecurity
- Marketing Agencies
- Ecommerce Stores
- Affiliate Networks
- Mobile App Developers
- Performance Marketers
Pricing
Paid plans start at €120 per month for the Basic tier (up to 50,000 clicks). Annual billing options are available, with prices starting at €99 per month for the Basic plan.
At a glance
- Best for
- Marketing Agencies, Ecommerce Stores, Affiliate Networks, Mobile App Developers, Performance Marketers
- Key use cases
- Affiliate Payout Protection, Lead Generation Quality Control, Mobile App Install Validation, Ad Budget Optimization, Gaming and Dating Platform Security
- Integrations
- Everflow, Affise, Tune, Appsflyer, Adjust
- Official website
- Visit 24metrics official website
How AI is used
24metrics is a security tool designed to identify and block fraudulent clicks and conversions in real time. It targets performance marketers, affiliate networks, and ecommerce businesses that deal with bot traffic, fake leads, and attribution manipulation.
The platform analyzes traffic signals such as device fingerprints and IP reputation to block malicious actors before they reach a landing page or trigger a payout. It is built for the affiliate marketing ecosystem, offering integrations with tracking platforms to help prevent issues like cookie stuffing and click injection.
For businesses with data residency requirements, the service is based in Berlin and hosts data in the EU to support GDPR compliance. Buyers should confirm their monthly click volume, as pricing tiers are based on the number of clicks and conversions monitored.
Users can choose between different levels of service, ranging from basic bot detection to customized filters and dedicated account management for enterprise users.
Key Features
Real-time Click Screening
Analyzes traffic signals to block fraudulent clicks with response times under 25 milliseconds.
Bot and Emulator Detection
Identifies automated scripts, headless browsers, and device emulators used to generate fake traffic.
Cookie Stuffing Protection
Detects unauthorized tracking cookies dropped by affiliates to steal attribution.
VPN and Proxy Detection
Identifies users attempting to hide their true location using data center or residential proxies.
Device Fingerprinting
Uses hardware and browser attributes to identify duplicate accounts and repeat fraud offenders.
TypoSquatting Detection
Identifies traffic coming from misspelled lookalike domains used to hijack organic traffic.
Use Cases
Affiliate Payout Protection
Using cookie stuffing and click injection detection to help ensure commissions are paid for legitimate referrals.
Lead Generation Quality Control
Filtering out fake signups and bot-generated form submissions to support CRM data quality.
Mobile App Install Validation
Blocking SDK spoofing and fake installs in mobile user acquisition campaigns.
Ad Budget Optimization
Identifying and blocking bot traffic in Google Ads campaigns to help reduce wasted spend.
Gaming and Dating Platform Security
Preventing multi-accounting and fake profile creation using device fingerprinting.
Integrations
- Everflow
- Affise
- Tune
- Appsflyer
- Adjust
- Singular
- Branch
- Google Ads
- JavaScript integration
- API
FAQ
How does 24metrics detect fraud in real time?
- It analyzes over 120 signals, including IP reputation and device fingerprints, completing checks in under 25 milliseconds to block fraudulent clicks before they are counted.
Is 24metrics compliant with data privacy laws?
- Yes, the company is based in Berlin and uses EU-hosted infrastructure to support GDPR and CCPA compliance.
What is the starting price for 24metrics?
- Monthly plans start at €120 per month for the Basic tier, while annual prepayment options start at €99 per month.
Which tracking platforms does 24metrics integrate with?
- It has native integrations with platforms such as Everflow, Tune, and Affise, as well as MMPs like Adjust and Appsflyer.
Source category: Security
Source subcategory: Cybersecurity
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