AI TOOL PROFILE
Delta Projects: Programmatic Advertising Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Media Buying Teams
- Enterprise Companies
- Mid-Market Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Media Buying Teams, Enterprise Companies, Mid-Market Companies
- Key use cases
- Automated Media Purchasing, Behavioral Audience Targeting, Branding Campaign Management, Retargeting Workflows
- Integrations
- CRM data import, Open RTB, Private Marketplaces (PMP)
- Official website
- Visit Delta Projects official website
How AI is used
Delta Projects is a programmatic advertising tool that integrates a Demand Side Platform (DSP), Data Management Platform (DMP), and an ad server. The platform is designed for digital marketers and agencies to plan, purchase, and track advertising in real time across various digital formats.
Users can identify target audiences using a pool of 300 million profiles. The system supports several targeting methods, including behavioral tracking, retargeting, and "Twins" for audience extension, which is designed to identify users with similar behaviors to existing customers.
To support campaign health, the platform includes built-in fraud detection and global frequency capping. It also supports the use of Private Marketplaces (PMPs) for users with pre-negotiated media deals.
Buyers should confirm if the platform's technical requirements align with their internal expertise.
Key Features
Integrated DSP
Provides access to programmatic media buying across display, video, and mobile channels.
Built-in DMP
Acts as a data store for collecting and managing browser behavior and profile data.
Ad Server
Offers real-time reporting and global frequency capping.
Fraud Detection
Designed to identify and remove fraudulent clicks from reports to help ensure budget is spent on real users.
Audience Twins
Uses behavioral data to find and target audiences that mirror the characteristics of known customers.
In-Screen Optimizer
Supports viewability by buying placements with a historical in-screen value.
Use Cases
Automated Media Purchasing
Using the DSP to automate the buying and optimization of ads across multiple publisher sites.
Behavioral Audience Targeting
Creating tracking segments based on user interests, devices, and browsing habits.
Branding Campaign Management
Using brand-safe environments and white-listed sites to control where ads are displayed.
Retargeting Workflows
Targeting users who have previously visited a website or shown interest in a product.
Integrations
- CRM data import
- Open RTB
- Private Marketplaces (PMP)
FAQ
What does Delta Projects do?
- Delta Projects provides a programmatic platform that combines a DSP, DMP, and ad server to help users plan, buy, and track digital ads in real time.
Who is Delta Projects designed for?
- It is designed for marketing agencies, media buying teams, and mid-to-large market companies.
Does the platform use AI?
- The platform leverages machine learning models and big data for campaign targeting and optimization.
How does the platform handle ad fraud?
- It includes built-in fraud detection designed to remove fraudulent clicks from reporting.
Source category: Marketing
Source subcategory: Marketing Automation
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