AI TOOL PROFILE

Click Marketing Automation for Microsoft Dynamics

Click helps businesses using Microsoft Dynamics manage their marketing activities within their CRM. It supports teams that need to align sales and marketing data in real time.

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Microsoft Dynamics 365 users, Non-profit organizations, Manufacturing businesses, IT service providers
Key use cases
Email Campaign Management, Lead Capture and Nurturing, Event and Webinar Promotion, Multi-Channel Communication
Integrations
Microsoft Dynamics 365, Power BI, Zoom, GoToWebinar, Webex
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How AI is used

Click is a marketing automation tool designed for users of Microsoft Dynamics 365 and CRM, including on-premises versions. It allows users to execute marketing campaigns, manage leads, and track engagement directly within their existing CRM environment.

The platform is built for organizations across sectors such as IT, manufacturing, education, and non-profits. It utilizes native integration with Dataverse and Azure technology to help avoid third-party data transfers.

Key capabilities include email design with drag-and-drop tools, lead scoring, and automated customer journeys. It also provides tools for capturing lead data through web forms and landing pages, as well as SMS marketing for time-sensitive communication.

Buyers should confirm that they are currently using a supported version of Microsoft Dynamics, as the tool is built exclusively for this ecosystem and does not function as a standalone marketing platform.

Key Features

  • Native Dynamics Integration

    Operates within Microsoft Dynamics 365 and CRM, allowing marketing activities to use CRM data in real time.

  • Email Marketing Designer

    Includes drag-and-drop design tools and over 250 templates for creating mobile-ready emails.

  • Automated Customer Journeys

    Supports the creation of automated marketing paths based on customer behaviors and interactions.

  • Lead Scoring

    Assigns points to prospects based on interactions like email opens or form submissions.

  • Web Form and Landing Page Builder

    Tools for creating pages and forms that may help convert captured data directly into CRM records.

  • AI Copywriting

    Includes AI-powered tools to assist in creating email copy and building journeys.

  • Power BI Reporting

    Integrates with Power BI to provide dashboards and analytics on campaign performance.

Use Cases

  • Email Campaign Management

    Creating and sending personalized newsletters or product launch emails using CRM data.

  • Lead Capture and Nurturing

    Using web forms and landing pages to collect prospect information and moving them through automated nurturing journeys.

  • Event and Webinar Promotion

    Managing registrations and communications for webinars via integrations with tools like Zoom and GoToWebinar.

  • Multi-Channel Communication

    Combining email and SMS marketing to reach audiences.

Integrations

  • Microsoft Dynamics 365
  • Power BI
  • Zoom
  • GoToWebinar
  • Webex
  • Cvent
  • Eventbrite
  • Microsoft Teams
  • Twilio
  • BulkSMS
  • MessageMedia
  • Google Search Console
  • Google Analytics

FAQ

Does Click work with all versions of Microsoft CRM?

Yes, it supports multiple versions of Microsoft Dynamics 365 and CRM, including on-premises versions.

How does Click differ from other marketing tools?

Click is built exclusively for Microsoft and operates natively within the CRM, which supports the management of marketing data without external syncing.

Can I use AI within the platform?

Yes, the platform includes AI tools designed for creating email copy and building customer journeys.

Is it difficult to set up?

The provider states it can be operational in a matter of weeks and offers professional services to help set up complex campaigns.

Source category: Marketing

Source subcategory: Marketing Automation

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