AI TOOL PROFILE
The Brief: AI Ad Generation Software
- Marketing
- Marketing Automation
- Marketing Agencies
- Individual Creators
- Enterprise Marketing Departments
Pricing
Plans start at $29/month for individual creators. Higher tiers include Ultra ($79/month) and Team ($49/seat/month), with custom pricing for Enterprise. A 7-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Individual Creators, Enterprise Marketing Departments
- Key use cases
- Scaling Multi-Channel Campaigns, Ad Localization, Animated Creative Production, Competitor Analysis and Ideation
- Integrations
- Photoshop import, Figma import, Meta, Google Ads, Shopify
- Official website
- Visit Creatopy tools official website
How AI is used
The Brief (formerly Creatopy) is an AI marketing platform that combines ad creation, publishing, and performance optimization in one workspace. It allows users to build static, animated, and UGC video ads and generate multiple size variations for different ad networks.
The tool is designed for marketing agencies and individual creators who manage high-volume campaigns. It supports workflows from initial visual ideation on a digital canvas to publishing on platforms like Meta and Google Ads.
Buyers should note that features vary by plan; for example, advanced ad serving and team permission controls are available on higher-tier subscriptions.
Key Features
Multi-size Format Generation
Automatically creates multiple ad size variations from a single design to meet different network requirements.
AI Image and Video Generation
Supports prompt-based tools to generate images, videos, and background removals for ad creatives.
Ad Studio Editor
A design environment that supports PSD and Figma imports and timeline-based animation.
Direct Publishing
Allows users to push creatives directly to Meta, Google Ads, and other ad networks.
AI Translate
Supports the translation of ad copy into different languages to assist with market localization.
Brand Kits
Centralizes brand assets and templates to help maintain consistency across ad campaigns.
Use Cases
Scaling Multi-Channel Campaigns
Generating a hero concept and adapting it into variations for different platforms.
Ad Localization
Using AI translation and data feeds to personalize ads for different regions and languages.
Animated Creative Production
Building motion ads using the Magic Animator and timeline controls.
Competitor Analysis and Ideation
Using the Canvas tool to collect competitor ad insights and build mood boards before production.
Integrations
- Photoshop import
- Figma import
- Meta
- Google Ads
- Shopify
- Google Sheets
- Zapier
- Dropbox
- Google Drive
- Bynder
- Frontify
- Orange Logic
- Veeva
FAQ
What is The Brief?
- The Brief (formerly Creatopy) is an AI-powered platform that allows users to design, animate, resize, and publish digital ads across multiple networks from one workspace.
Does The Brief offer a free trial?
- Yes, a 7-day free trial is available for their plans.
Can I import designs from other software?
- Yes, the platform supports importing files from Photoshop (PSD) and Figma to be edited and animated within the tool.
Which pricing plan is right for a small team?
- The Team plan, starting at $49 per seat per month, is designed for active teams and includes roles, permissions, and collaborative features.
Source category: Marketing
Source subcategory: Marketing Automation
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