AI TOOL PROFILE
Convert Review: A/B Testing and Experimentation Software
- Marketing
- Marketing Automation
- Marketing teams
- Technical and development teams
- CRO agencies
- E-commerce businesses
- B2B SaaS companies
Pricing
Paid plans start at $399/month for the Growth plan and $599/month for the Pro plan. A 15-day free trial is available with no credit card required.
At a glance
- Best for
- Marketing teams, Technical and development teams, CRO agencies, E-commerce businesses, B2B SaaS companies
- Key use cases
- Website Variation Testing, Experience Personalization, Funnel Optimization, Feature Rollouts
- Integrations
- Google Analytics 4, Shopify, WordPress, HubSpot, Hotjar
- Official website
- Visit convert official website
How AI is used
Convert is an experimentation platform designed for running A/B and multivariate tests to help business owners make data-driven decisions about their user experience. It is built for marketing teams, technical teams, and conversion rate optimization (CRO) agencies who need to validate website changes without page flicker.
The tool supports various testing types, including split URL tests and full-stack experiments via server-side testing. It includes a visual editor for quick changes and a code editor for technical customizations. Data is stored on carbon-neutral servers in Germany, and the platform uses first-party cookies to support GDPR compliance.
Buyers should confirm their monthly traffic volume, as pricing tiers are based on the number of tested users. High-level security features such as Single Sign-On and data segregation are available on specific plans.
Key Features
SmartInsert™ Technology
Designed to support flicker-free testing to prevent visitors from seeing the original page before the variation loads.
Full-Stack Experimentation
Supports server-side testing and feature flags to manage product rollouts and address browser cookie limitations.
Audience Targeting Engine
Includes over 40 filters to segment visitors by location, device, language, and custom JavaScript conditions.
AI Wizard
Provides copy recommendations within the Visual Editor based on persuasion principles and frameworks.
Convert Signals®
Tracks micro-frustrations on websites to help identify potential UX/UI glitches and technical issues.
Unified QA Overlay
A widget that lets users switch between control and variants across devices and check installation health in real time.
Use Cases
Website Variation Testing
Running A/B and multivariate tests to compare different page designs or content.
Experience Personalization
Using targeting filters to serve specific site experiences to defined visitor segments.
Funnel Optimization
Running multipage experiments to test changes across linked pages throughout a customer journey.
Feature Rollouts
Using feature flags to release new product updates to specific groups of users.
Integrations
- Google Analytics 4
- Shopify
- WordPress
- HubSpot
- Hotjar
- Microsoft Clarity
- Google Tag Manager
FAQ
How does Convert count tested users?
- Tested users are site visitors specifically bucketed into active tests. Convert disregards overlaps, meaning if one person sees two different tests, they are only counted as one unique tested user.
Is Convert GDPR compliant?
- Yes, the platform is designed for GDPR compliance, using only first-party cookies and storing data on servers located in Germany.
Does Convert offer a free trial?
- Convert provides a 15-day free trial that includes all features of the selected paid plan, and no credit card is required to start.
What is the difference between the Growth and Pro plans?
- The Pro plan ($599/mo) increases the monthly tested user limit to 250K and adds features like multivariate testing, multipage testing, and phone support, whereas Growth starts at $399/mo for 100K users.
Source category: Marketing
Source subcategory: Marketing Automation
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