Convert Review: A/B Testing and Experimentation Software
Convert helps marketing teams and CRO agencies run website experiments to test variations. It is designed for businesses requiring a privacy-compliant tool with a focus on fast load times.
At a glance
- Category
- Marketing
- Best for
- Marketing teams, Technical and development teams, CRO agencies, E-commerce businesses, B2B SaaS companies
- Pricing
- Paid plans start at $399/month for the Growth plan and $599/month for the Pro plan. A 15-day free trial is available with no credit card required.
- Key use cases
- Website Variation Testing, Experience Personalization, Funnel Optimization, Feature Rollouts
- Integrations
- Google Analytics 4, Shopify, WordPress, HubSpot, Hotjar
- Official website
- convert.com
Convert is an experimentation platform designed for running A/B and multivariate tests to help business owners make data-driven decisions about their user experience. It is built for marketing teams, technical teams, and conversion rate optimization (CRO) agencies who need to validate website changes without page flicker.
The tool supports various testing types, including split URL tests and full-stack experiments via server-side testing. It includes a visual editor for quick changes and a code editor for technical customizations. Data is stored on carbon-neutral servers in Germany, and the platform uses first-party cookies to support GDPR compliance.
Buyers should confirm their monthly traffic volume, as pricing tiers are based on the number of tested users. High-level security features such as Single Sign-On and data segregation are available on specific plans.
Key Features
Designed to support flicker-free testing to prevent visitors from seeing the original page before the variation loads.
Supports server-side testing and feature flags to manage product rollouts and address browser cookie limitations.
Includes over 40 filters to segment visitors by location, device, language, and custom JavaScript conditions.
Provides copy recommendations within the Visual Editor based on persuasion principles and frameworks.
Tracks micro-frustrations on websites to help identify potential UX/UI glitches and technical issues.
A widget that lets users switch between control and variants across devices and check installation health in real time.
Use Cases
Running A/B and multivariate tests to compare different page designs or content.
Using targeting filters to serve specific site experiences to defined visitor segments.
Running multipage experiments to test changes across linked pages throughout a customer journey.
Using feature flags to release new product updates to specific groups of users.
Best For
Integrations
Pricing
Paid plans start at $399/month for the Growth plan and $599/month for the Pro plan. A 15-day free trial is available with no credit card required.
FAQ
Tested users are site visitors specifically bucketed into active tests. Convert disregards overlaps, meaning if one person sees two different tests, they are only counted as one unique tested user.
Yes, the platform is designed for GDPR compliance, using only first-party cookies and storing data on servers located in Germany.
Convert provides a 15-day free trial that includes all features of the selected paid plan, and no credit card is required to start.
The Pro plan ($599/mo) increases the monthly tested user limit to 250K and adds features like multivariate testing, multipage testing, and phone support, whereas Growth starts at $399/mo for 100K users.
Source category: Marketing
Source subcategory: Marketing Automation
