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Conjura Review: eCommerce Analytics Software

Conjura helps eCommerce brands and operations teams track SKU-level profit and marketing performance. It is designed for businesses managing multiple sales channels that need to unify data into one dashboard.

Pricing

Pricing starts at $19.99 per month for the Essentials plan. Other tiers include Growth ($59.99/mo) and Scale ($129.99/mo), with annual billing options available. An Owly AI add-on starts from $199 per month.

At a glance

Best for
eCommerce brands, Online retailers, Marketing directors, Operations managers, Finance teams
Key use cases
Ad Spend Optimization, Stock and Inventory Planning, Product Range Review, Omnichannel Performance Tracking
Integrations
Shopify, BigCommerce, Amazon, Google Ads, Meta Ads
Visit conjuraconjura software interface screenshot

How AI is used

Conjura is an analytics platform designed for eCommerce stores and online retailers. It pulls data from various sources, including Shopify, BigCommerce, and several advertising platforms, to provide a central view of business performance.

The software is used by marketing, finance, and operations teams to manage performance data. It provides views of customer acquisition costs, lifetime value, and product-level margins, which may help in making decisions about ad spend and inventory.

Buyers should confirm that the platform's AI capabilities and advanced ERP integrations are tiered across different plans. Depending on the business size and the need for custom reporting, users may need to evaluate whether the Essentials, Growth, or Scale plans align with their requirements.

Key Features

  • Product-level Profitability

    Tracks contribution margins and performance at the SKU level to identify profitable and underperforming products.

  • Omnichannel Analytics

    Unifies data from multiple online stores, marketplaces like Amazon and eBay, and various ad platforms.

  • Owly AI Agent

    An AI assistant used to generate custom reports, provide strategic recommendations, and perform data analysis using plain English.

  • AI Forecasting

    Supports 30, 60, and 90-day revenue and stock predictions to help with demand planning.

  • Customer Metrics Tracking

    Analyzes customer acquisition cost (CAC) and lifetime value (LTV) by acquisition cohort.

  • Customizable Dashboards

    Allows users to apply filters and save specific views of the metrics most relevant to their business.

Use Cases

  • Ad Spend Optimization

    Analyzing which specific products and channels are driving acquisition to help adjust marketing budgets.

  • Stock and Inventory Planning

    Using AI forecasting and sales trends to help align inventory levels with predicted demand.

  • Product Range Review

    Identifying slow-moving SKUs or high-return products to inform pricing changes or discontinuation decisions.

  • Omnichannel Performance Tracking

    Comparing profitability and performance across different marketplaces such as Walmart, eBay, and Amazon.

Integrations

  • Shopify
  • BigCommerce
  • Amazon
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • TikTok Shop
  • eBay
  • Walmart
  • Pinterest Ads
  • Bing Ads
  • Google Analytics 4
  • Linnworks
  • Cin7
  • Brightpearl
  • NetSuite
  • Magento
  • Awin
  • WooCommerce
  • ShipStation
  • Slack

FAQ

Which eCommerce platforms does Conjura integrate with?

Conjura integrates with Shopify, BigCommerce, and Amazon, as well as various ad platforms and ERP/OMS solutions like Brightpearl, Linnworks, and Cin7.

How does the AI agent work in Conjura?

The Owly AI Agent allows users to ask questions about business performance in plain English to generate reports and receive strategic recommendations.

Does Conjura offer different pricing plans?

Yes, it offers Essentials, Growth, and Scale plans. The Essentials plan starts at $19.99 per month, while the Scale plan includes advanced ERP and OMS connectors.

Source category: Ecommerce

Source subcategory: Analytics & Reporting

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