AI TOOL PROFILE
CleverTap: Customer Engagement Platform
- Marketing
- Marketing Automation
- Mid-market companies
- Enterprise companies
- E-commerce businesses
- Subscription-based services
- Gaming companies
- Financial services providers
Pricing
Pricing for the Essentials plan starts at ₹6,000 per month for up to 5,000 MAU. Higher tiers, including Advanced and Cutting Edge, are available for larger user bases and additional AI capabilities.
At a glance
- Best for
- Mid-market companies, Enterprise companies, E-commerce businesses, Subscription-based services, Gaming companies
- Key use cases
- Personalized Notifications, Retention Analysis, Automated Engagement, Lifecycle Marketing
- Integrations
- AWS S3 export, Google Cloud Platform export, Microsoft Azure export, Salesforce CRM, HubSpot
- Official website
- Visit CleverTap AI official website
How AI is used
CleverTap is a customer engagement platform designed to help businesses manage the customer lifecycle and support increased lifetime value. It combines data analytics with campaign orchestration to deliver messages based on user behavior and demographics.
The platform is built for mid-market and enterprise companies, specifically those in e-commerce, gaming, financial services, and subscription-based models. It supports various channels, including push notifications, email, WhatsApp, and in-app messaging.
Key capabilities include predictive and generative AI via CleverAI, which is designed to assist with decision-making and content creation. The platform also includes tools for A/B testing and behavioral analytics to help teams optimize engagement strategies.
Buyers should confirm their expected Monthly Active User (MAU) count and specific channel needs, as some advanced features and premium channels may be available as add-ons or in higher-tier plans.
Key Features
Omnichannel Messaging
Supports delivery across push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.
CleverAI Agents
Uses predictive and generative AI to support decision-making and the creation of engagement campaigns.
Customer Data Analytics
Includes tools for behavioral analytics, such as funnels, cohorts, and trend analysis.
Campaign Orchestration
Supports the creation of automated customer journeys and multi-channel experiences.
Personalization Tools
Helps tailor messages based on demographics, behavioral patterns, and real-time actions.
Compliance Standards
The platform is designed to meet GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA requirements.
Use Cases
Personalized Notifications
Sending tailored push notifications and emails based on specific user behaviors.
Retention Analysis
Analyzing customer data and behavioral trends to support retention efforts.
Automated Engagement
Using AI agents to help automate decision-making for customer engagement workflows.
Lifecycle Marketing
Managing the customer journey from onboarding to loyalty through orchestrated campaigns.
Integrations
- AWS S3 export
- Google Cloud Platform export
- Microsoft Azure export
- Salesforce CRM
- HubSpot
- Shopify
- Segment export
- mParticle export
- Amplitude export
- Mixpanel export
- CSV import
- CSV export
FAQ
Who is CleverTap AI designed for?
- It is designed for mid-market and enterprise companies, particularly those in e-commerce, gaming, subscriptions, and financial services.
What are the pricing options for CleverTap?
- The Essentials plan starts at ₹6,000 per month for up to 5,000 MAU, with Advanced and Cutting Edge plans available for additional scale and AI features.
Which messaging channels does CleverTap support?
- The platform supports push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.
Source category: Marketing
Source subcategory: Marketing Automation
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