CleverTap: Customer Engagement Platform
CleverTap helps businesses manage customer retention through automated messaging and analytics. It is designed for teams coordinating engagement across email, push notifications, and SMS.
At a glance
- Category
- Marketing
- Best for
- Mid-market companies, Enterprise companies, E-commerce businesses, Subscription-based services, Gaming companies
- Pricing
- Pricing for the Essentials plan starts at ₹6,000 per month for up to 5,000 MAU. Higher tiers, including Advanced and Cutting Edge, are available for larger user bases and additional AI capabilities.
- Key use cases
- Personalized Notifications, Retention Analysis, Automated Engagement, Lifecycle Marketing
- Integrations
- AWS S3 export, Google Cloud Platform export, Microsoft Azure export, Salesforce CRM, HubSpot
- Official website
- www.clevertap.com
CleverTap is a customer engagement platform designed to help businesses manage the customer lifecycle and support increased lifetime value. It combines data analytics with campaign orchestration to deliver messages based on user behavior and demographics.
The platform is built for mid-market and enterprise companies, specifically those in e-commerce, gaming, financial services, and subscription-based models. It supports various channels, including push notifications, email, WhatsApp, and in-app messaging.
Key capabilities include predictive and generative AI via CleverAI, which is designed to assist with decision-making and content creation. The platform also includes tools for A/B testing and behavioral analytics to help teams optimize engagement strategies.
Buyers should confirm their expected Monthly Active User (MAU) count and specific channel needs, as some advanced features and premium channels may be available as add-ons or in higher-tier plans.
Key Features
Supports delivery across push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.
Uses predictive and generative AI to support decision-making and the creation of engagement campaigns.
Includes tools for behavioral analytics, such as funnels, cohorts, and trend analysis.
Supports the creation of automated customer journeys and multi-channel experiences.
Helps tailor messages based on demographics, behavioral patterns, and real-time actions.
The platform is designed to meet GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA requirements.
Use Cases
Sending tailored push notifications and emails based on specific user behaviors.
Analyzing customer data and behavioral trends to support retention efforts.
Using AI agents to help automate decision-making for customer engagement workflows.
Managing the customer journey from onboarding to loyalty through orchestrated campaigns.
Best For
Integrations
Pricing
Pricing for the Essentials plan starts at ₹6,000 per month for up to 5,000 MAU. Higher tiers, including Advanced and Cutting Edge, are available for larger user bases and additional AI capabilities.
FAQ
It is designed for mid-market and enterprise companies, particularly those in e-commerce, gaming, subscriptions, and financial services.
The Essentials plan starts at ₹6,000 per month for up to 5,000 MAU, with Advanced and Cutting Edge plans available for additional scale and AI features.
The platform supports push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.
Source category: Marketing
Source subcategory: Marketing Automation
