AI TOOL PROFILE
Clarify: Autonomous CRM for Founder-Led Startups
Pricing
Clarify offers a free plan with unlimited seats and 1,000 monthly credits. A Starter plan is available for $50 per month with 5,000 credits, and a custom Growth plan is available for scaling businesses.
At a glance
- Best for
- Startup founders, Small sales teams, Early-stage revenue teams, Founder-led businesses
- Key use cases
- CRM Administration, Sales Meeting Preparation, Outbound Prospecting, Pipeline Hygiene
- Integrations
- Google Workspace, Microsoft 365, LinkedIn, HubSpot, Slack
- Official website
- Visit Clarify official website

How AI is used
Clarify is an AI-native CRM designed to support the administrative side of sales management. The platform is built to update fields and maintain pipeline hygiene by syncing with a user's communication tools.
The software is primarily aimed at founder-led startups and small sales teams. It includes a personal AI agent called Rep that can provide meeting briefs, track deals, and suggest follow-up actions based on call recordings and emails.
Beyond basic CRM functions, it includes prospecting tools via Lead Finder Campaigns, which allows users to source leads and run outreach sequences from within the platform. This may help reduce the number of separate tools a small team needs for their go-to-market motion.
Buyers should confirm that the platform uses a credit-based system for certain AI tasks, as those with high volumes of data enrichment or lead sourcing may be affected by credit limits across different pricing tiers.
Key Features
Automated Field Updates
Supports autofilling CRM fields and suggesting updates based on ingested data.
Rep AI Sales Agent
Provides meeting briefs with internet research, tracks deals, and helps draft follow-up tasks.
Lead Finder Campaigns
Designed to generate targeted prospect lists from a database of over 100M records and run outreach sequences.
Meeting Intelligence
Records and transcribes calls to generate summaries and action items.
Data Enrichment
Helps find and fill in missing information for people and company records.
Automatic Deal Detection
Identifies new opportunities and suggests updates to deal stages based on communication history.
Use Cases
CRM Administration
Reducing manual data entry by updating fields and deal stages through email and calendar syncing.
Sales Meeting Preparation
Using the AI agent to obtain briefs and research on prospects before a scheduled call.
Outbound Prospecting
Finding new leads and managing multi-step outreach campaigns within the CRM.
Pipeline Hygiene
Maintaining a sales pipeline with automatic summaries and deal prioritization.
Integrations
- Google Workspace
- Microsoft 365
- HubSpot
- Slack
- Zapier
- Zoom
FAQ
Is there a free version of Clarify?
- Yes, Clarify offers a free plan that includes unlimited seats and up to 1,000 credits per month.
What are the credits used for in Clarify?
- Credits are used for AI-driven tasks such as importing records via the Lead Finder and other automated enrichment actions.
Does Clarify support meeting recordings?
- Yes, Clarify includes a call recorder that provides transcription, summaries, and automated action items from meetings.
Source category: Sales
Source subcategory: CRM
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