AI TOOL PROFILE

Clarify: Autonomous CRM for Founder-Led Startups

Clarify helps startup founders and sales teams maintain their CRM without manual upkeep. It is designed for early-stage businesses that seek to automate lead enrichment and meeting follow-ups.
  • Sales
  • CRM
  • Startup founders
  • Small sales teams
  • Early-stage revenue teams
  • Founder-led businesses

Pricing

Clarify offers a free plan with unlimited seats and 1,000 monthly credits. A Starter plan is available for $50 per month with 5,000 credits, and a custom Growth plan is available for scaling businesses.

At a glance

Best for
Startup founders, Small sales teams, Early-stage revenue teams, Founder-led businesses
Key use cases
CRM Administration, Sales Meeting Preparation, Outbound Prospecting, Pipeline Hygiene
Integrations
Google Workspace, Microsoft 365, LinkedIn, HubSpot, Slack
Visit ClarifyClarify software interface screenshot

How AI is used

Clarify is an AI-native CRM designed to support the administrative side of sales management. The platform is built to update fields and maintain pipeline hygiene by syncing with a user's communication tools.

The software is primarily aimed at founder-led startups and small sales teams. It includes a personal AI agent called Rep that can provide meeting briefs, track deals, and suggest follow-up actions based on call recordings and emails.

Beyond basic CRM functions, it includes prospecting tools via Lead Finder Campaigns, which allows users to source leads and run outreach sequences from within the platform. This may help reduce the number of separate tools a small team needs for their go-to-market motion.

Buyers should confirm that the platform uses a credit-based system for certain AI tasks, as those with high volumes of data enrichment or lead sourcing may be affected by credit limits across different pricing tiers.

Key Features

  • Automated Field Updates

    Supports autofilling CRM fields and suggesting updates based on ingested data.

  • Rep AI Sales Agent

    Provides meeting briefs with internet research, tracks deals, and helps draft follow-up tasks.

  • Lead Finder Campaigns

    Designed to generate targeted prospect lists from a database of over 100M records and run outreach sequences.

  • Meeting Intelligence

    Records and transcribes calls to generate summaries and action items.

  • Data Enrichment

    Helps find and fill in missing information for people and company records.

  • Automatic Deal Detection

    Identifies new opportunities and suggests updates to deal stages based on communication history.

Use Cases

  • CRM Administration

    Reducing manual data entry by updating fields and deal stages through email and calendar syncing.

  • Sales Meeting Preparation

    Using the AI agent to obtain briefs and research on prospects before a scheduled call.

  • Outbound Prospecting

    Finding new leads and managing multi-step outreach campaigns within the CRM.

  • Pipeline Hygiene

    Maintaining a sales pipeline with automatic summaries and deal prioritization.

Integrations

  • Google Workspace
  • Microsoft 365
  • LinkedIn
  • HubSpot
  • Slack
  • Zapier
  • Zoom

FAQ

Is there a free version of Clarify?

Yes, Clarify offers a free plan that includes unlimited seats and up to 1,000 credits per month.

What are the credits used for in Clarify?

Credits are used for AI-driven tasks such as importing records via the Lead Finder and other automated enrichment actions.

Does Clarify support meeting recordings?

Yes, Clarify includes a call recorder that provides transcription, summaries, and automated action items from meetings.

Source category: Sales

Source subcategory: CRM

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