Clarify: Autonomous CRM for Founder-Led Startups
Clarify helps startup founders and sales teams maintain their CRM without manual upkeep. It is designed for early-stage businesses that seek to automate lead enrichment and meeting follow-ups.
At a glance
- Category
- Sales
- Best for
- Startup founders, Small sales teams, Early-stage revenue teams, Founder-led businesses
- Pricing
- Clarify offers a free plan with unlimited seats and 1,000 monthly credits. A Starter plan is available for $50 per month with 5,000 credits, and a custom Growth plan is available for scaling businesses.
- Key use cases
- CRM Administration, Sales Meeting Preparation, Outbound Prospecting, Pipeline Hygiene
- Integrations
- Google Workspace, Microsoft 365, LinkedIn, HubSpot, Slack
- Official website
- clarify.ai
Clarify is an AI-native CRM designed to support the administrative side of sales management. The platform is built to update fields and maintain pipeline hygiene by syncing with a user's communication tools.
The software is primarily aimed at founder-led startups and small sales teams. It includes a personal AI agent called Rep that can provide meeting briefs, track deals, and suggest follow-up actions based on call recordings and emails.
Beyond basic CRM functions, it includes prospecting tools via Lead Finder Campaigns, which allows users to source leads and run outreach sequences from within the platform. This may help reduce the number of separate tools a small team needs for their go-to-market motion.
Buyers should confirm that the platform uses a credit-based system for certain AI tasks, as those with high volumes of data enrichment or lead sourcing may be affected by credit limits across different pricing tiers.
Key Features
Supports autofilling CRM fields and suggesting updates based on ingested data.
Provides meeting briefs with internet research, tracks deals, and helps draft follow-up tasks.
Designed to generate targeted prospect lists from a database of over 100M records and run outreach sequences.
Records and transcribes calls to generate summaries and action items.
Helps find and fill in missing information for people and company records.
Identifies new opportunities and suggests updates to deal stages based on communication history.
Use Cases
Reducing manual data entry by updating fields and deal stages through email and calendar syncing.
Using the AI agent to obtain briefs and research on prospects before a scheduled call.
Finding new leads and managing multi-step outreach campaigns within the CRM.
Maintaining a sales pipeline with automatic summaries and deal prioritization.
Best For
Integrations
Pricing
Clarify offers a free plan with unlimited seats and 1,000 monthly credits. A Starter plan is available for $50 per month with 5,000 credits, and a custom Growth plan is available for scaling businesses.
FAQ
Yes, Clarify offers a free plan that includes unlimited seats and up to 1,000 credits per month.
Credits are used for AI-driven tasks such as importing records via the Lead Finder and other automated enrichment actions.
Yes, Clarify includes a call recorder that provides transcription, summaries, and automated action items from meetings.
Source category: Sales
Source subcategory: CRM
