AI TOOL PROFILE
Certain: AI-Powered Event Management Software
- Marketing
- Marketing Automation
- Enterprise companies
- Mid-market companies
- Event planning teams
- Marketing operations managers
- Sales professionals
Pricing
Pricing was not clearly available from the provided evidence. Tiers include Touchpoint Ignite, Certain Pro, and Certain Enterprise with per-event or annual subscription options. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Enterprise companies, Mid-market companies, Event planning teams, Marketing operations managers, Sales professionals
- Key use cases
- Hybrid and Virtual Event Coordination, Lead Generation, Personalized Attendee Journeys, Event ROI Tracking
- Integrations
- Salesforce, Eloqua, Marketo, Stripe, PayPal
- Official website
- Visit certain event automation software official website
How AI is used
Certain is an event management platform for professional gatherings. It provides tools for registration, agenda building, and attendee communication, supporting virtual and hybrid setups.
The software is designed for event planners, marketing, and operations teams coordinating complex events. It includes an AI-driven recommendation engine to help attendees find relevant sessions and networking opportunities.
The platform includes data orchestration features intended to sync event activity with a CRM to identify high-intent leads. This may help companies track the business impact of their event spend.
Buyers should confirm their specific data security requirements, as the platform supports SOC 2 and PCI DSS Level 1 certifications.
Key Features
AI-Powered Recommendations
Analyzes attendee profiles and behaviors to suggest relevant sessions and networking opportunities.
Event Registration & Marketing
Supports branded landing pages and registration paths to manage attendees.
Touchpoint Mobile App
A mobile event app that supports attendee messaging, push notifications, and custom agendas.
Conference Management
Tools for agenda building and the management of speakers and exhibitors.
Event Intelligence
Captures engagement data and converts it into buying signals that sync with a CRM.
Payment Processing
Built-in capabilities to handle event payments.
Use Cases
Hybrid and Virtual Event Coordination
Managing multi-track events across different formats in a single platform.
Lead Generation
Capturing attendee engagement signals to notify sales teams of potential leads in real time.
Personalized Attendee Journeys
Using AI to match attendees with sessions based on interests and registration data.
Event ROI Tracking
Syncing interaction data from events into a CRM to track the attendee journey toward a closed deal.
Integrations
- Salesforce
- Eloqua
- Marketo
- Stripe
- PayPal
- Zoom
- ON24
- Okta
- OneLogin
- Azure ADFS
- Tableau
- Power BI
- Snowflake
FAQ
What formats of events does Certain support?
- Certain supports in-person, virtual, and hybrid event formats.
Is Certain compliant with data privacy regulations?
- The platform supports GDPR and CCPA compliance and is SOC 2 certified.
Does Certain integrate with CRM systems?
- Yes, it is designed to sync event data bi-directionally with CRMs and marketing automation platforms such as Salesforce and Marketo.
How does the AI functionality work in Certain?
- The AI analyzes attendee profiles and behaviors to provide personalized session and networking recommendations.
Source category: Marketing
Source subcategory: Marketing Automation
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