Carma: Media Intelligence and PR Measurement
Carma helps PR and communications professionals track media presence and measure the impact of their campaigns. It is designed for organizations that need to monitor brand reputation across multiple international markets and languages.
At a glance
- Category
- Marketing
- Best for
- PR and Communications Professionals, Marketing Agencies, Mid-Market Companies, Enterprise Companies, Small Businesses
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Competitor Tracking, Crisis Management, Multi-Market Measurement, PR Effectiveness Reporting
- Integrations
- MS Office export, PDF export
- Official website
- carma.com
Carma is a media intelligence platform designed for PR and communications teams. It tracks mentions across online news, print, broadcast, and social media, using a combination of AI and human analysis to categorize and interpret data. The service supports monitoring in over 100 languages, which may help businesses manage their reputation on a global scale.
The tool is intended for various users, including small businesses, enterprise companies, and marketing agencies. It provides software dashboards for tracking and expert-led consultancy for strategic analysis and measurement framework design.
Beyond tracking, the platform supports reputation measurement and competitor benchmarking. Buyers should confirm whether they require an automated software tool or the integrated research and consulting services provided by the vendor.
Key Features
Tracks mentions across online, print, broadcast, and social media platforms.
Tools and frameworks designed to help measure the effectiveness and business impact of PR activities.
Analyzes how an organization is perceived across media and target audiences.
Provides data and dashboards to track engagement and reach on social channels.
Allows businesses to compare their share of voice and PR performance against other industry players.
Uses NLP, speech-to-text, and voice-to-text technologies to process global content.
Daily summaries of key stories and industry sources curated by news analysts.
Use Cases
Monitoring competitor movements and industry trends to help inform data-led business decisions.
Tracking media coverage during sensitive events to help manage organizational reputation.
Comparing PR performance across different countries and regions to understand local results in a global context.
Using measurement frameworks to report PR outcomes and business value to internal stakeholders.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Carma monitors online media, print, broadcast, and social media platforms globally in over 100 languages.
It is designed for PR and communications professionals working in small businesses, agencies, and large enterprise companies.
Yes, Carma provides both software licenses and research/consultancy services to help businesses build measurement frameworks and analyze data.
Source category: Marketing
Source subcategory: Analytics & Reporting
