{"best_for":["PR and Communications Professionals","Marketing Agencies","Mid-Market Companies","Enterprise Companies","Small Businesses"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/carma","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/carma.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-009.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Carma (https://aitoolsforbusiness.ai/carma)"},"features":["Multi-Channel Media Monitoring: Tracks mentions across online, print, broadcast, and social media platforms.","PR Measurement: Tools and frameworks designed to help measure the effectiveness and business impact of PR activities.","Reputation Measurement: Analyzes how an organization is perceived across media and target audiences.","Social Media Analytics: Provides data and dashboards to track engagement and reach on social channels.","Competitor Benchmarking: Allows businesses to compare their share of voice and PR performance against other industry players.","AI-Enhanced Analysis: Uses NLP, speech-to-text, and voice-to-text technologies to process global content.","Executive Briefings: Daily summaries of key stories and industry sources curated by news analysts."],"freshness_status":"fresh","name":"Carma","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-05T21:54:41.171Z","secondary_categories":[],"short_description":"Carma is a media intelligence platform that provides global media monitoring, PR measurement, and analytics across online, print, broadcast, and social channels.","slug":"carma","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/carma","use_cases":["Competitor Tracking: Monitoring competitor movements and industry trends to help inform data-led business decisions.","Crisis Management: Tracking media coverage during sensitive events to help manage organizational reputation.","Multi-Market Measurement: Comparing PR performance across different countries and regions to understand local results in a global context.","PR Effectiveness Reporting: Using measurement frameworks to report PR outcomes and business value to internal stakeholders."],"website_url":"https://carma.com/"}