AI TOOL PROFILE

Captiv8 Influencer Marketing Platform

Captiv8 supports brands and marketing agencies in managing creator partnerships from discovery to payment. It is designed for businesses that need to manage influencer outreach and track commerce-driven ROI.

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Marketing Agencies, Ecommerce Stores, Brands, Small Businesses, Mid-Market Companies
Key use cases
Influencer Discovery and Casting, Campaign Workflow Coordination, Affiliate and Commerce Tracking, TikTok Strategy Management, Talent Roster Management
Integrations
Shopify, Refersion, WooCommerce, TikTok Creator Marketplace API, TikTok Spark Ads
Visit Captiv8Captiv8 software interface screenshot

How AI is used

Captiv8 is an influencer marketing suite that centralizes the process of finding and working with social media creators. It provides tools for identifying talent through search filters and AI-generated lists, managing communication workflows, and handling payments.

The platform is designed for brands, marketing agencies, individual creators, and talent managers. It supports the campaign lifecycle, from social insights and casting to content amplification and performance reporting.

For users of platforms like Shopify or TikTok Shop, the tool includes features for tracking referral links and product fulfillment. Buyers should confirm how payment financing options and specific API integrations align with their internal financial and reporting processes.

Key Features

  • Creator Discovery

    Includes over 500 search filters and AI-generated lists to identify influencers based on demographics, engagement, and brand relevance.

  • Workflow Management

    Supports building and distributing campaign briefs, partnership terms, and contracts within the platform.

  • Payment System

    Supports various payment methods including direct deposit, PayPal, and Venmo, with options for creator cash advances.

  • Performance Measurement

    Provides performance monitoring dashboards, custom reporting formulas, and AI-driven sentiment analysis to track campaign KPIs.

  • Content Amplification

    Supports boosting organic content through paid media, including integration for TikTok Spark Ads.

  • Commerce Integration

    Integrates with storefronts to manage gifting, inventory, and trackable referral links.

Use Cases

  • Influencer Discovery and Casting

    Using search filters and AI affinity scores to find creators who align with brand values and audience demographics.

  • Campaign Workflow Coordination

    Managing communication, briefing, and approval processes for creator content in a centralized hub.

  • Affiliate and Commerce Tracking

    Setting up customized referral links and discount codes to monitor sales and conversions from creator partnerships.

  • TikTok Strategy Management

    Utilizing the TikTok Creator Marketplace API to identify talent and manage TikTok Shop operations.

  • Talent Roster Management

    Allowing talent managers to oversee multiple creator profiles and track payment statuses from a single portal.

Integrations

  • Shopify
  • Refersion
  • WooCommerce
  • TikTok Creator Marketplace API
  • TikTok Spark Ads

FAQ

Who is Captiv8 designed for?

It is designed for brands, marketing agencies, individual creators, and talent managers who need to manage influencer partnerships.

How does Captiv8 help with finding influencers?

The platform provides over 500 search filters and AI-generated lists based on criteria like audience demographics, engagement, and brand relevance.

What commerce platforms does Captiv8 integrate with?

Captiv8 integrates with Shopify, Refersion, and WooCommerce to support gifting, inventory management, and referral tracking.

How are creators paid through the platform?

Creators can receive funds via direct deposit, PayPal, or Venmo, and may opt for instant cash advances for a 2% financing fee.

Source category: Marketing

Source subcategory: Marketing Automation

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