AI TOOL PROFILE
CallTrackingMetrics: Conversation Analytics Software
- Sales
- Analytics and Reporting
- Marketing Agencies
- Sales Teams
- Home Service Companies
- Healthcare Providers
- Law Firms
- Financial Services
Pricing
Annual plans start at $65, $149, and $274 per month, with an Enterprise plan starting at $1,999 per month. These are base subscription fees; usage for minutes and tracking numbers is billed separately.
At a glance
- Best for
- Marketing Agencies, Sales Teams, Home Service Companies, Healthcare Providers, Law Firms
- Key use cases
- Marketing Campaign Attribution, Agency Client Management, Sales Team Coaching, Omnichannel Lead Capture
- Integrations
- Google Ads, Google Analytics, HubSpot, Salesforce, Zoom
- Official website
- Visit Calltrackingmetrics official website
How AI is used
CallTrackingMetrics is a conversation analytics platform that combines call tracking with contact center automation. It is designed for marketing agencies, sales teams, and companies that need to connect offline phone calls and text messages to the digital ads or pages that generated them.
The software supports lead management tasks, including dynamic number insertion, call recording, AI-generated summaries, and sentiment analysis. It also includes tools for routing calls based on geography or caller history and a web-based softphone for managing communications via a browser.
Buyers should confirm that while the software offers various subscription tiers, the total cost includes usage-based fees for minutes and the purchase of tracking numbers. Those requiring high-level security certifications or HIPAA compliance should verify which specific plan covers these requirements.
Key Features
Dynamic Number Insertion (DNI)
Automatically connects phone calls to the specific site pages and advertising sources that generated the lead.
Call Recording and Transcription
Captures conversations and converts them to text, supporting keyword spotting for automated insights.
AI-Powered Insights
Includes tools such as AskAI for automated call summaries and sentiment analysis to help identify buyer readiness.
Intelligent Routing
Routes calls using rules based on geography, caller history, or specific skill sets.
Web-based Softphone
Allows users to make and receive calls through a browser-based interface.
FormReactor
Tracks leads generated by online form submissions and can trigger automated follow-up calls or texts.
Use Cases
Marketing Campaign Attribution
Identifying which specific ads or keywords are driving phone leads.
Agency Client Management
Using sub-accounts and white-label options to manage call tracking for multiple clients.
Sales Team Coaching
Reviewing call recordings and using call scoring to monitor conversation quality and train staff.
Omnichannel Lead Capture
Tracking and managing customer interactions across phone calls, SMS, and web forms in one place.
Integrations
- Google Ads
- Google Analytics
- HubSpot
- Salesforce
- Zoom
- Zapier
- Make
FAQ
How is CallTrackingMetrics priced?
- Pricing consists of a monthly subscription fee starting at $65 (annual), plus additional usage-based costs for phone numbers and conversation minutes.
Does it support HIPAA compliance?
- Yes, the platform provides tools for HIPAA compliance, which are available on the Marketing Pro plan and higher tiers.
Can I use my own existing phone numbers?
- Yes, you can port existing numbers into the platform to use with their recording and analytics features.
Who is this software best suited for?
- It is designed for digital marketers, sales teams, and agencies that need to track the ROI of their advertising via phone and text interactions.
Source category: Sales
Source subcategory: Analytics & Reporting
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