Callback24 Review: Lead Generation and Call Tracking Software
Callback24 helps small and medium businesses capture more leads via website widgets. It is designed for teams that need to support faster response times for incoming sales inquiries.
At a glance
- Category
- Sales
- Best for
- Small business owners, Marketing agencies, Service-based businesses, Online retailers
- Pricing
- Pricing includes a free-forever plan (up to 15 calls/month). Paid tiers include Starter ($49-59/month for up to 120 calls) and Business ($159-199/month for up to 500 calls), with custom Enterprise pricing for 500+ calls/month.
- Key use cases
- Website Lead Capture, Marketing Campaign Analysis, Sales Team Training, Facebook Lead Integration
- Integrations
- Google Analytics, Facebook Lead Ads, Facebook Messenger, HubSpot, Bitrix24
- Official website
- callback24.io
Callback24 is a lead generation tool designed to capture phone leads from website visitors. It uses on-page elements, such as handset widgets and pop-ups, to encourage visitors to leave their phone numbers for a callback.
The tool is intended for business owners and marketing managers across various sectors, including retail, medical services, and real estate. It supports a workflow where consultants can call leads back within 15 seconds.
Beyond lead capture, the software includes call recording and analysis tools that may help managers monitor consultant performance. It also integrates with several marketing and CRM platforms to help centralize lead data.
Buyers should confirm if the call volume limits of the Starter and Business plans align with their monthly lead expectations, as the Enterprise plan is intended for higher volumes.
Key Features
Includes handset widgets, pop-up forms, and exit pop-ups to encourage visitors to leave their phone numbers.
Supports tracking conversion paths for calls made directly from the website without requiring the widget.
Allows businesses to record calls and use tags to categorize calls by sale type or campaign.
An AI-driven voicebot designed to support business communication.
Designed to facilitate callbacks to potential customers within 15 seconds.
Allows visitors to request callbacks for a later date if the business is closed.
Use Cases
Using handset widgets and exit pop-ups to gather phone numbers from visitors.
Integrating with Google Analytics to analyze which advertising channels are driving phone calls.
Using call recordings and duration statistics to review consultant effectiveness.
Connecting Facebook Lead Ads so that phone numbers from ad forms are displayed in the application for callback.
Best For
Integrations
Pricing
Pricing includes a free-forever plan (up to 15 calls/month). Paid tiers include Starter ($49-59/month for up to 120 calls) and Business ($159-199/month for up to 500 calls), with custom Enterprise pricing for 500+ calls/month.
FAQ
The 30-day free trial provides access to premium features. After the trial ends, the account automatically moves to the Free Package.
Yes, there is a Free Package available forever that supports up to 15 calls per month, one domain, and two users.
Callback24 supports integrations with several CRMs including HubSpot, Bitrix24, Pipedrive, and SALESmanago.
Source category: Sales
Source subcategory: Analytics & Reporting
