AI TOOL PROFILE
Braze Customer Engagement Platform
- Marketing
- Marketing Automation
- Mid-market companies
- Enterprise companies
- Lifecycle marketing managers
- Digital marketing teams
Pricing
Braze offers a free trial. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Mid-market companies, Enterprise companies, Lifecycle marketing managers, Digital marketing teams
- Key use cases
- Onboarding Optimization, Churn Reduction, Acquisition Improvement, Cross-Channel Campaigning
- Integrations
- Shopify, Meta, Google, Pinterest, Snapchat
- Official website
- Visit Braze official website
How AI is used
Braze is a customer engagement platform that helps businesses coordinate messaging across email, mobile apps, web, SMS, and WhatsApp. It is designed for companies that manage customer journeys using real-time data.
The software supports the unification of data from various sources, which may be used to create audience segments and trigger automated responses based on user behavior. It includes AI-driven tools to assist with 1:1 personalization and automated engagement workflows.
Buyers should confirm how the platform fits into their existing data stack, as the tool relies on the activation of first-party data. Companies should evaluate if the feature set aligns with their specific scale and resource availability.
Key Features
Cross-Channel Messaging
Supports sending coordinated messages across email, mobile push, web, SMS, RCS, and WhatsApp.
Journey Orchestration
A visual canvas for creating multi-step customer experiences with branching and real-time triggers.
BrazeAI Decisioning Studio
Uses first-party data to help deliver 1:1 personalization and support marketing goals.
Audience Segmentation
Includes a segment builder with over 100 filters and a SQL composer to identify specific customer groups.
Data Activation
Designed to unify and distribute data from warehouses and backend systems in real time.
BrazeAI Agents
Provides AI assistants to help automate engagement workflows within customer journeys.
Use Cases
Onboarding Optimization
Designing automated welcome journeys to help new users get started with a product.
Churn Reduction
Identifying at-risk users through behavioral data and sending targeted re-engagement messages.
Acquisition Improvement
Using behavioral data to nudge anonymous or first-time visitors toward a purchase.
Cross-Channel Campaigning
Executing marketing campaigns that span across email, SMS, and mobile app notifications.
Integrations
- Shopify
- Meta
- Snapchat
- TikTok
- Criteo
FAQ
What does Braze do?
- Braze is a platform that helps brands send personalized messages to customers across various channels like email, SMS, and mobile apps based on real-time data.
Who is Braze designed for?
- It is designed for companies, particularly those in retail, financial services, travel, and gaming.
Does Braze have a free trial?
- Yes, Braze offers a free trial for users to test the platform.
Which channels does Braze support?
- Braze supports email, mobile app messaging, web messaging, SMS, RCS, and WhatsApp.
Source category: Marketing
Source subcategory: Marketing Automation
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