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Bowimi: Field Sales CRM Software

Bowimi helps field sales reps and managers coordinate visits and track performance. It is designed for teams moving from manual spreadsheets to a mobile-first workflow.

At a glance

Category
Sales
Best for
Field Sales Teams, FMCG companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. User accounts are required for all reps and managers.
Key use cases
Field Visit Coordination, Market Data Capture, Wholesale Order Management, Sales Performance Tracking
Integrations
Xero, Power BI, Elm, Breww, BrewMan
Official website
bowimi.com
Screenshot of Bowimi website

Bowimi is a CRM built for field sales teams, specifically those in the fast-moving consumer goods (FMCG) industry. The platform focuses on the mobile needs of reps visiting venues and stores, providing tools to manage journeys and log data in the field.

For managers, the software is designed to provide visibility into team activity through activity feeds and custom dashboards. This supports tracking pipeline stages and monitoring brand presence via in-app image capture of shelf space.

The tool supports the field visit cycle, from identifying prospects using AI and Google Maps to sending transfer orders to wholesalers from the app. It includes a three-stage onboarding process to assist with initial setup and dashboard creation.

Buyers should confirm if the mobile-first approach fits their team's needs and check whether the integration options align with their current accounting or brewery management software.

Key Features

Route Planning

Uses Google Maps to batch locations and help optimize the order of visits for more efficient journeys.

Prospecting AI

Identifies and recommends up to 500 new prospects daily based on target customer profiles.

Customizable Surveys

Allows admins to create data capture forms that reps can complete in the field, with support for offline use.

Automated Order Sending

Supports sending direct and wholesale transfer orders from the mobile app to wholesalers.

Activity Feeds

Provides managers with a view of team visits, task completion, and field activity in real time.

Dashboard Reporting

Displays KPIs and performance metrics through customizable visual dashboards.

Use Cases

Field Visit Coordination

Reps can plan their daily travel routes and use the 'Nearby' function to find new prospects while on the road.

Market Data Capture

Teams can use custom surveys and photo capture to document shelf space and brand presence at retail locations.

Wholesale Order Management

Field reps can place and log transfer orders for wholesalers directly from their mobile device during a visit.

Sales Performance Tracking

Managers can use activity feeds and dashboards to monitor pipeline stages and team productivity.

Best For

Field Sales TeamsFMCG companies

Integrations

XeroPower BIElmBrewwBrewManZapier

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. User accounts are required for all reps and managers.

FAQ

Who needs a user account in Bowimi?

All field reps and managers require their own user accounts to access the platform.

Does Bowimi work outside the UK?

Yes, it is available globally through app stores and supports subscription payments in over 130 currencies.

Can existing customer lists be imported?

As part of the onboarding process, Bowimi may import up to 300 locations for users free of charge.

Does the software work without an internet connection?

Yes, the survey feature is designed to work offline so reps can capture data without Wi-Fi.

Source category: Sales

Source subcategory: CRM

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Bowimi Review: Field Sales CRM for FMCG Teams – AI Tools for Business