AI TOOL PROFILE

Bowimi: Field Sales CRM Software

Bowimi helps field sales reps and managers coordinate visits and track performance. It is designed for teams moving from manual spreadsheets to a mobile-first workflow.

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. User accounts are required for all reps and managers.

At a glance

Best for
Field Sales Teams, FMCG companies
Key use cases
Field Visit Coordination, Market Data Capture, Wholesale Order Management, Sales Performance Tracking
Integrations
Xero, Power BI, Elm, Breww, BrewMan
Visit BowimiBowimi software interface screenshot

How AI is used

Bowimi is a CRM built for field sales teams, specifically those in the fast-moving consumer goods (FMCG) industry. The platform focuses on the mobile needs of reps visiting venues and stores, providing tools to manage journeys and log data in the field.

For managers, the software is designed to provide visibility into team activity through activity feeds and custom dashboards. This supports tracking pipeline stages and monitoring brand presence via in-app image capture of shelf space.

The tool supports the field visit cycle, from identifying prospects using AI and Google Maps to sending transfer orders to wholesalers from the app. It includes a three-stage onboarding process to assist with initial setup and dashboard creation.

Buyers should confirm if the mobile-first approach fits their team's needs and check whether the integration options align with their current accounting or brewery management software.

Key Features

  • Route Planning

    Uses Google Maps to batch locations and help optimize the order of visits for more efficient journeys.

  • Prospecting AI

    Identifies and recommends up to 500 new prospects daily based on target customer profiles.

  • Customizable Surveys

    Allows admins to create data capture forms that reps can complete in the field, with support for offline use.

  • Automated Order Sending

    Supports sending direct and wholesale transfer orders from the mobile app to wholesalers.

  • Activity Feeds

    Provides managers with a view of team visits, task completion, and field activity in real time.

  • Dashboard Reporting

    Displays KPIs and performance metrics through customizable visual dashboards.

Use Cases

  • Field Visit Coordination

    Reps can plan their daily travel routes and use the 'Nearby' function to find new prospects while on the road.

  • Market Data Capture

    Teams can use custom surveys and photo capture to document shelf space and brand presence at retail locations.

  • Wholesale Order Management

    Field reps can place and log transfer orders for wholesalers directly from their mobile device during a visit.

  • Sales Performance Tracking

    Managers can use activity feeds and dashboards to monitor pipeline stages and team productivity.

Integrations

  • Xero
  • Power BI
  • Elm
  • Breww
  • BrewMan
  • Zapier

FAQ

Who needs a user account in Bowimi?

All field reps and managers require their own user accounts to access the platform.

Does Bowimi work outside the UK?

Yes, it is available globally through app stores and supports subscription payments in over 130 currencies.

Can existing customer lists be imported?

As part of the onboarding process, Bowimi may import up to 300 locations for users free of charge.

Does the software work without an internet connection?

Yes, the survey feature is designed to work offline so reps can capture data without Wi-Fi.

Source category: Sales

Source subcategory: CRM

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