BotsAI: White-Label WhatsApp AI Bots for GHL Agencies
BotsAI helps GoHighLevel agencies offer AI-powered WhatsApp assistants to their clients. It is designed for agencies looking to provide a resellable AI service through a white-label setup.
At a glance
- Category
- Sales
- Best for
- GoHighLevel agencies, Marketing agencies, Sales teams using GoHighLevel
- Pricing
- Plans range from Solo at $79/month for 1 bot to a Scale plan at $997/month for 25 bots (averaging $40/bot). A 3-day free trial is available for the Solo and Starter plans.
- Key use cases
- Automated Reception, Lead Qualification, Document Processing, Agency Service Expansion
- Integrations
- GoHighLevel, Directus CMS, Netlify
- Official website
- botsai.app
BotsAI is a platform that enables agencies using GoHighLevel to deploy AI-driven WhatsApp bots for their clients. These bots are powered by Claude AI and are designed to handle customer conversations, qualify leads, and sync data into GHL pipelines.
The tool is built for marketing agencies and sales teams operating within the GoHighLevel ecosystem. It supports automated client outreach and data collection through a messaging interface, utilizing RAG-based knowledge searching from uploaded PDFs and FAQs.
Additionally, the platform can generate landing pages and integrate with Directus CMS for content management. Agencies manage the bots from a sidebar within their GHL sub-account, utilizing a white-label model where the agency sets the client pricing.
Buyers should confirm if they use GoHighLevel, as the tool is designed as an integration via a GHL Snapshot. Certain features, such as landing page generation, require the user to provide their own Anthropic API key, which may affect the cost structure.
Key Features
Bots use Claude AI by Anthropic for conversations and the ability to process uploaded files.
Supports uploading PDFs, menus, and FAQs so the bot can provide answers based on client data.
Supports creating contacts in GoHighLevel and updating pipeline stages as leads are qualified.
Creates a WhatsApp group with the agency, the lead, and a conversation summary when a lead is identified as qualified.
Generates landing pages with embedded chat widgets for each bot.
Allows agencies to use their own branding and set their own pricing for clients.
Supports the creation of Astro frontends from Directus collections managed inside GHL.
Use Cases
Providing clients with a bot that answers common customer questions on WhatsApp.
Using AI to ask screening questions and push qualified leads into a sales pipeline.
Using AI on WhatsApp to generate summaries, reports, or proposals from uploaded files.
Adding a resellable AI bot service to an agency offering for recurring revenue.
Best For
Integrations
Pricing
Plans range from Solo at $79/month for 1 bot to a Scale plan at $997/month for 25 bots (averaging $40/bot). A 3-day free trial is available for the Solo and Starter plans.
FAQ
The platform is managed via a GHL sidebar, though a REST API is available for those who prefer programmatic control.
When the AI identifies a qualified lead, it creates a WhatsApp group featuring the agency and the lead, provides a conversation summary, and updates the GHL pipeline.
The bots are powered by Claude AI from Anthropic.
A 3-day free trial is available for the Solo and Starter plans.
Source category: Sales
Source subcategory: AI Chatbot
