AI TOOL PROFILE
BotsAI: White-Label WhatsApp AI Bots for GHL Agencies
- Sales
- AI Chatbot
- GoHighLevel agencies
- Marketing agencies
- Sales teams using GoHighLevel
Pricing
Plans range from Solo at $79/month for 1 bot to a Scale plan at $997/month for 25 bots (averaging $40/bot). A 3-day free trial is available for the Solo and Starter plans.
At a glance
- Best for
- GoHighLevel agencies, Marketing agencies, Sales teams using GoHighLevel
- Key use cases
- Automated Reception, Lead Qualification, Document Processing, Agency Service Expansion
- Integrations
- GoHighLevel, Directus CMS, Netlify
- Official website
- Visit botsai official website
How AI is used
BotsAI is a platform that enables agencies using GoHighLevel to deploy AI-driven WhatsApp bots for their clients. These bots are powered by Claude AI and are designed to handle customer conversations, qualify leads, and sync data into GHL pipelines.
The tool is built for marketing agencies and sales teams operating within the GoHighLevel ecosystem. It supports automated client outreach and data collection through a messaging interface, utilizing RAG-based knowledge searching from uploaded PDFs and FAQs.
Additionally, the platform can generate landing pages and integrate with Directus CMS for content management. Agencies manage the bots from a sidebar within their GHL sub-account, utilizing a white-label model where the agency sets the client pricing.
Buyers should confirm if they use GoHighLevel, as the tool is designed as an integration via a GHL Snapshot. Certain features, such as landing page generation, require the user to provide their own Anthropic API key, which may affect the cost structure.
Key Features
Claude AI Integration
Bots use Claude AI by Anthropic for conversations and the ability to process uploaded files.
RAG Knowledge Base
Supports uploading PDFs, menus, and FAQs so the bot can provide answers based on client data.
GHL Pipeline Sync
Supports creating contacts in GoHighLevel and updating pipeline stages as leads are qualified.
Lead Handoff
Creates a WhatsApp group with the agency, the lead, and a conversation summary when a lead is identified as qualified.
AI Landing Page Generator
Generates landing pages with embedded chat widgets for each bot.
White-Label Capabilities
Allows agencies to use their own branding and set their own pricing for clients.
Directus CMS Integration
Supports the creation of Astro frontends from Directus collections managed inside GHL.
Use Cases
Automated Reception
Providing clients with a bot that answers common customer questions on WhatsApp.
Lead Qualification
Using AI to ask screening questions and push qualified leads into a sales pipeline.
Document Processing
Using AI on WhatsApp to generate summaries, reports, or proposals from uploaded files.
Agency Service Expansion
Adding a resellable AI bot service to an agency offering for recurring revenue.
Integrations
- GoHighLevel
- Directus CMS
- Netlify
FAQ
Does BotsAI require technical skills or coding?
- The platform is managed via a GHL sidebar, though a REST API is available for those who prefer programmatic control.
How does the lead handoff process work?
- When the AI identifies a qualified lead, it creates a WhatsApp group featuring the agency and the lead, provides a conversation summary, and updates the GHL pipeline.
Which AI model does BotsAI use?
- The bots are powered by Claude AI from Anthropic.
Is there a free trial for BotsAI?
- A 3-day free trial is available for the Solo and Starter plans.
Source category: Sales
Source subcategory: AI Chatbot
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