BirdseyePost: Direct Mail Marketing Software
BirdseyePost helps small and mid-market companies manage direct mail campaigns. It is designed for teams that need to combine physical mail with digital lead capture and automated triggered flows.
At a glance
- Category
- Marketing
- Best for
- Small businesses, Mid-market companies, Marketing agencies, Ecommerce store owners
- Pricing
- Pricing starts at $0.59 per postcard. Additional costs apply for Acquisition Audiences (+$0.20) and SmartMaps (+$0.10).
- Key use cases
- Customer Win-back Campaigns, New Customer Acquisition, Driving In-store Traffic, Automated E-commerce Follow-ups
- Integrations
- Shopify, Klaviyo
- Official website
- birdseyepost.com
BirdseyePost is a direct mail marketing platform designed to bring tracking and automation to physical postcards. It allows businesses to target specific audiences using demographic and psychographic data from a database of North American consumers.
The tool is designed for various users, including ecommerce stores, local service providers, and marketing agencies. It supports moving campaigns from the idea stage to print in less than a week, offering in-house design support and address verification.
Key capabilities include triggered mailers that send postcards based on customer events and a lead capture system that uses unique QR codes to identify which recipient is engaging. This supports attribution on a one-to-one basis.
Buyers should confirm if the per-postcard pricing model fits their budget and whether the integrations with Shopify and Klaviyo meet their existing marketing stack requirements.
Key Features
Generates unique QR codes for each recipient to identify who scanned the mailer and supports adding them to marketing lists.
Supports automated direct mail triggers based on customer events in Shopify and Klaviyo, such as cart recovery or win-back campaigns.
Supports searching a database of over 200 million North American consumers using demographic, geographic, and psychographic targeting.
Supports customization of text, images, and product recommendations on each postcard to match the customer's profile.
Includes maps on postcards that show store locations based on the recipient's home address.
Provides access to a design team to help create the layout and visuals for postcard campaigns.
Use Cases
Sending personalized postcards to former customers to encourage them to return to the business.
Using demographic targeting to find and reach new prospects within North America.
Using store locator maps to direct local recipients to a physical business location.
Integrating with Shopify to send physical cart recovery reminders to shoppers.
Best For
Integrations
Pricing
Pricing starts at $0.59 per postcard. Additional costs apply for Acquisition Audiences (+$0.20) and SmartMaps (+$0.10).
FAQ
The platform uses SnapCapture technology to generate unique QR codes for each recipient, allowing businesses to identify who engaged with the postcard.
Yes, through SmartMailers, you can set up automated flows based on events in Shopify and Klaviyo, such as welcome offers or cart recovery.
Pricing starts at $0.59 per postcard, with extra fees for features like SmartMaps (+$0.10) and Acquisition Audiences (+$0.20).
Source category: Marketing
Source subcategory: Marketing Automation
