AI TOOL PROFILE
BirdseyePost: Direct Mail Marketing Software
- Marketing
- Marketing Automation
- Small businesses
- Mid-market companies
- Marketing agencies
- Ecommerce store owners
Pricing
Pricing starts at $0.59 per postcard. Additional costs apply for Acquisition Audiences (+$0.20) and SmartMaps (+$0.10).
At a glance
- Best for
- Small businesses, Mid-market companies, Marketing agencies, Ecommerce store owners
- Key use cases
- Customer Win-back Campaigns, New Customer Acquisition, Driving In-store Traffic, Automated E-commerce Follow-ups
- Integrations
- Shopify, Klaviyo
- Official website
- Visit BirdseyePost official website
How AI is used
BirdseyePost is a direct mail marketing platform designed to bring tracking and automation to physical postcards. It allows businesses to target specific audiences using demographic and psychographic data from a database of North American consumers.
The tool is designed for various users, including ecommerce stores, local service providers, and marketing agencies. It supports moving campaigns from the idea stage to print in less than a week, offering in-house design support and address verification.
Key capabilities include triggered mailers that send postcards based on customer events and a lead capture system that uses unique QR codes to identify which recipient is engaging. This supports attribution on a one-to-one basis.
Buyers should confirm if the per-postcard pricing model fits their budget and whether the integrations with Shopify and Klaviyo meet their existing marketing stack requirements.
Key Features
SnapCapture QR Leads
Generates unique QR codes for each recipient to identify who scanned the mailer and supports adding them to marketing lists.
SmartMailers Triggered Flows
Supports automated direct mail triggers based on customer events in Shopify and Klaviyo, such as cart recovery or win-back campaigns.
Audience Builder
Supports searching a database of over 200 million North American consumers using demographic, geographic, and psychographic targeting.
Postcard Personalization
Supports customization of text, images, and product recommendations on each postcard to match the customer's profile.
SmartMaps Store Locators
Includes maps on postcards that show store locations based on the recipient's home address.
In-house Design Services
Provides access to a design team to help create the layout and visuals for postcard campaigns.
Use Cases
Customer Win-back Campaigns
Sending personalized postcards to former customers to encourage them to return to the business.
New Customer Acquisition
Using demographic targeting to find and reach new prospects within North America.
Driving In-store Traffic
Using store locator maps to direct local recipients to a physical business location.
Automated E-commerce Follow-ups
Integrating with Shopify to send physical cart recovery reminders to shoppers.
Integrations
- Shopify
- Klaviyo
FAQ
How does BirdseyePost track results for direct mail?
- The platform uses SnapCapture technology to generate unique QR codes for each recipient, allowing businesses to identify who engaged with the postcard.
Can I automate postcards based on customer actions?
- Yes, through SmartMailers, you can set up automated flows based on events in Shopify and Klaviyo, such as welcome offers or cart recovery.
What is the cost of using BirdseyePost?
- Pricing starts at $0.59 per postcard, with extra fees for features like SmartMaps (+$0.10) and Acquisition Audiences (+$0.20).
Source category: Marketing
Source subcategory: Marketing Automation
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