AI TOOL PROFILE
BigMarker: Webinar and Digital Event Software
- Marketing
- Marketing Automation
- Marketing teams
- Learning and development managers
- Event organizers
- Small to mid-sized businesses
Pricing
Pricing is available via request. Tiers include Webcast Basic for small and medium sized businesses, Webcast Professional for growing businesses, and Webcast Enterprise for strategic programs.
At a glance
- Best for
- Marketing teams, Learning and development managers, Event organizers, Small to mid-sized businesses
- Key use cases
- Demand Generation, Customer Education, Certification Programs, Field Marketing Events
- Integrations
- Salesforce, Marketo, Eloqua, Hubspot, Pardot
- Official website
- Visit BigMarker official website
How AI is used
BigMarker is a cloud-based platform designed for hosting webinars, virtual events, and eLearning experiences. It does not require attendees to download software to join a session, which may help reduce friction for participants.
The platform supports marketing, event, and learning teams across various company sizes, including mid-market and enterprise organizations. It supports a range of formats from live and simulive webcasts to self-paced eLearning hubs with built-in assessments.
The software includes AI-driven tools for generating content and scoring leads based on attendee behavior, which may help teams sync engagement data into their CRM for sales follow-up.
Buyers should confirm which pricing tier they need, as features like the AI Content Studio and CRM integration guarantees are reserved for higher-level plans.
Key Features
No-Download Webinars
Allows attendees to join live sessions via their web browser without installing software.
AI Content Studio
Designed to create AI-generated content and derivative materials from events.
AI Insights and Lead Scoring
Analyzes attendee behavior to identify opportunities and support automated follow-ups.
eLearning Platforms
Supports the deployment of custom learning portals with sequential modules, quizzes, and certificates.
Embeddable Webcasting
Allows users to embed webcasting capabilities into their own websites or portals.
Custom Registration
Provides registration flows with conditional logic and PCI-compliant payment processing.
Use Cases
Demand Generation
Hosting webinars to generate and nurture leads for sales pipelines.
Customer Education
Running onboarding sessions and training webinars for customers.
Certification Programs
Delivering online education with CEU credit tracking and automated certificates.
Field Marketing Events
Supporting local market demand through digital and hybrid events.
Integrations
- Salesforce
- Marketo
- Eloqua
- Hubspot
- Pardot
- Microsoft Dynamics
- Zapier
- Webhooks
FAQ
Do attendees need to download an app to join a BigMarker webinar?
- No, BigMarker is a no-download platform; attendees can join sessions directly through their web browser.
Can BigMarker be used for professional certification?
- Yes, the platform supports eLearning hubs with built-in assessments and the ability to issue branded certificates upon completion.
Does BigMarker integrate with CRMs?
- Yes, it integrates with systems such as Salesforce and HubSpot, and provides a CRM/MAS integration guarantee for Enterprise customers.
Which plan is right for a small business?
- The Webcast Basic plan is designed for small and medium-sized businesses starting to host webinars and virtual events.
Source category: Marketing
Source subcategory: Marketing Automation
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