Attio: AI-Powered CRM for GTM Teams
Attio helps startups and mid-market companies organize their GTM operations. It may be useful for teams that require a flexible data model and AI-assisted record management.
At a glance
- Category
- Sales
- Best for
- Startups, Mid-market companies, Go-To-Market teams, Enterprise GTM operations
- Pricing
- Attio offers a freemium model. The Free plan is $0, the Plus plan is $36 monthly (or $29 annually), and the Pro plan is $86 monthly (or $69 annually). Enterprise pricing is custom and billed annually.
- Key use cases
- Sales Pipeline Management, Lead Enrichment, Outreach Automation, GTM Data Centralization
- Integrations
- Gmail, Outlook, Slack, Salesforce, HubSpot
- Official website
- attio.com
Attio is a CRM platform built for Go-To-Market (GTM) teams, from early-stage startups to enterprises. It is designed to reduce manual setup work by syncing with email and calendars to build relationship histories.
The platform includes AI capabilities for searching and creating records, as well as tools for data enrichment to help keep company and contact information current. It is designed for teams that need a system that can adapt to their specific sales and onboarding workflows.
Buyers should confirm their specific requirements regarding permissions and reporting, as these capabilities vary across pricing tiers. It is also helpful to review the credit-based system used for data enrichment and AI features to ensure it aligns with the team's monthly volume.
Key Features
An AI interface used to search for information and create records within the CRM.
Syncs with email and calendars to capture contact data and supports pulling in company details such as social media, location, and employee count.
A system designed to automate business processes, such as routing leads or enrolling contacts in outreach sequences.
Supports recording and analyzing meetings to capture insights within the CRM.
Tools for managing outreach sequences to maintain contact with prospects.
Provides visual reports and funnel insights based on workspace data in real time.
Use Cases
Designing custom sales workflows to track deals from lead identification to closing.
Using AI and data synchronization to populate company profiles and stakeholder information.
Setting up personalized email sequences to manage prospect engagement.
Syncing product, billing, and communication data to help create a single source of truth for GTM teams.
Best For
Integrations
Pricing
Attio offers a freemium model. The Free plan is $0, the Plus plan is $36 monthly (or $29 annually), and the Pro plan is $86 monthly (or $69 annually). Enterprise pricing is custom and billed annually.
FAQ
Yes, Attio offers a Free plan for individuals getting started, which includes contact syncing and basic enrichment for up to 3 seats.
Attio supports importing data from several sources, including Salesforce, HubSpot, Pipedrive, Zoho, and via CSV or Excel files.
Ask Attio is an AI feature that allows users to search for information and create new records within the CRM using natural language.
The Pro plan is designed for growing teams and includes call intelligence, sequences, and advanced permissions.
Source category: Sales
Source subcategory: CRM
