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Attentive: AI-Powered SMS and Email Marketing Platform

Attentive helps retail and ecommerce businesses engage customers through multi-channel messaging. It is designed for teams that need to automate campaign creation and manage subscriber compliance.

At a glance

Category
Marketing
Best for
Ecommerce stores, Retail businesses, Food and beverage brands, Travel and hospitality companies, Fitness and wellness businesses
Pricing
Pricing is usage-based and modular, determined by message volume, subscriber list size, the number of channels used, and selected AI products. AI Pro and AI Grow are available for a flat monthly fee.
Key use cases
Automated Campaign Creation, Subscriber List Growth, Behavior-Based Targeting, Compliance Management
Official website
attentive.com
Screenshot of Attentive website

Attentive is a marketing automation platform focused on SMS and email, with support for RCS and push notifications. The software provides AI agents to assist with campaign creation and the analysis of customer behavior, which may help marketers reach specific audiences based on data activation.

It is designed for businesses in the retail, ecommerce, food and beverage, travel, and wellness sectors. The platform includes tools for growing subscriber lists and features designed to support compliance with legal standards such as TCPA.

Buyers should note that the platform is modular; certain AI capabilities and messaging channels are available as separate add-ons. Users should confirm which specific channels and AI tools align with their marketing strategy when selecting a plan.

Key Features

Multi-Channel Messaging

Supports the delivery of marketing messages via SMS, email, RCS for Business, and push notifications.

Attentive AI™

AI agents that help create and send campaigns by generating copy and subject lines.

AI Pro

A tool designed to analyze customer interactions and behavior to support audience segmentation.

AI Grow

Supports list growth through AI-powered sign-up experiences and personalized landing pages.

Compliance Tools

Includes features such as Litigator Defender and built-in TCPA/CTIA guideline support to help manage legal risk.

Attentive Signal

Designed to help businesses identify and engage website visitors.

Analytics Dashboard

Provides customizable reports to track campaign performance and trends.

Use Cases

Automated Campaign Creation

Using Attentive AI™ to help generate and deploy marketing campaigns across channels.

Subscriber List Growth

Deploying sign-up units and two-tap technology to collect SMS and email opt-ins.

Behavior-Based Targeting

Analyzing customer data via AI Pro to send messages based on specific user interactions.

Compliance Management

Using tools to suppress known litigators and maintain opt-in records for TCPA requirements.

Best For

Ecommerce storesRetail businessesFood and beverage brandsTravel and hospitality companiesFitness and wellness businesses

Pricing

Pricing is usage-based and modular, determined by message volume, subscriber list size, the number of channels used, and selected AI products. AI Pro and AI Grow are available for a flat monthly fee.

FAQ

How is Attentive's pricing structured?

Attentive uses a modular, usage-based pricing model based on the number of messages sent, subscriber list size, and the specific channels and AI products selected.

Which marketing channels does Attentive support?

The platform supports SMS, email, RCS for Business, and push notifications.

Does Attentive help with SMS legal compliance?

Yes, it includes built-in TCPA and CTIA guideline support, as well as a Litigator Defender tool to suppress phone numbers associated with lawsuits.

Source category: Marketing

Source subcategory: Marketing Automation

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