AI TOOL PROFILE
Attentive: AI-Powered SMS and Email Marketing Platform
- Marketing
- Marketing Automation
- Ecommerce stores
- Retail businesses
- Food and beverage brands
- Travel and hospitality companies
- Fitness and wellness businesses
Pricing
Pricing is usage-based and modular, determined by message volume, subscriber list size, the number of channels used, and selected AI products. AI Pro and AI Grow are available for a flat monthly fee.
At a glance
- Best for
- Ecommerce stores, Retail businesses, Food and beverage brands, Travel and hospitality companies, Fitness and wellness businesses
- Key use cases
- Automated Campaign Creation, Subscriber List Growth, Behavior-Based Targeting, Compliance Management
- Official website
- Visit Attentive official website
How AI is used
Attentive is a marketing automation platform focused on SMS and email, with support for RCS and push notifications. The software provides AI agents to assist with campaign creation and the analysis of customer behavior, which may help marketers reach specific audiences based on data activation.
It is designed for businesses in the retail, ecommerce, food and beverage, travel, and wellness sectors. The platform includes tools for growing subscriber lists and features designed to support compliance with legal standards such as TCPA.
Buyers should note that the platform is modular; certain AI capabilities and messaging channels are available as separate add-ons. Users should confirm which specific channels and AI tools align with their marketing strategy when selecting a plan.
Key Features
Multi-Channel Messaging
Supports the delivery of marketing messages via SMS, email, RCS for Business, and push notifications.
Attentive AI™
AI agents that help create and send campaigns by generating copy and subject lines.
AI Pro
A tool designed to analyze customer interactions and behavior to support audience segmentation.
AI Grow
Supports list growth through AI-powered sign-up experiences and personalized landing pages.
Compliance Tools
Includes features such as Litigator Defender and built-in TCPA/CTIA guideline support to help manage legal risk.
Attentive Signal
Designed to help businesses identify and engage website visitors.
Analytics Dashboard
Provides customizable reports to track campaign performance and trends.
Use Cases
Automated Campaign Creation
Using Attentive AI™ to help generate and deploy marketing campaigns across channels.
Subscriber List Growth
Deploying sign-up units and two-tap technology to collect SMS and email opt-ins.
Behavior-Based Targeting
Analyzing customer data via AI Pro to send messages based on specific user interactions.
Compliance Management
Using tools to suppress known litigators and maintain opt-in records for TCPA requirements.
FAQ
How is Attentive's pricing structured?
- Attentive uses a modular, usage-based pricing model based on the number of messages sent, subscriber list size, and the specific channels and AI products selected.
Which marketing channels does Attentive support?
- The platform supports SMS, email, RCS for Business, and push notifications.
Does Attentive help with SMS legal compliance?
- Yes, it includes built-in TCPA and CTIA guideline support, as well as a Litigator Defender tool to suppress phone numbers associated with lawsuits.
Source category: Marketing
Source subcategory: Marketing Automation
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