

Attentive is a marketing automation platform focused on SMS and email, with support for RCS and push notifications. The software provides AI agents to assist with campaign creation and the analysis of customer behavior, which may help marketers reach specific audiences based on data activation.
It is designed for businesses in the retail, ecommerce, food and beverage, travel, and wellness sectors. The platform includes tools for growing subscriber lists and features designed to support compliance with legal standards such as TCPA.
Buyers should note that the platform is modular; certain AI capabilities and messaging channels are available as separate add-ons. Users should confirm which specific channels and AI tools align with their marketing strategy when selecting a plan.
Supports the delivery of marketing messages via SMS, email, RCS for Business, and push notifications.
AI agents that help create and send campaigns by generating copy and subject lines.
A tool designed to analyze customer interactions and behavior to support audience segmentation.
Supports list growth through AI-powered sign-up experiences and personalized landing pages.
Includes features such as Litigator Defender and built-in TCPA/CTIA guideline support to help manage legal risk.
Designed to help businesses identify and engage website visitors.
Provides customizable reports to track campaign performance and trends.
Using Attentive AI™ to help generate and deploy marketing campaigns across channels.
Deploying sign-up units and two-tap technology to collect SMS and email opt-ins.
Analyzing customer data via AI Pro to send messages based on specific user interactions.
Using tools to suppress known litigators and maintain opt-in records for TCPA requirements.
Pricing is usage-based and modular, determined by message volume, subscriber list size, the number of channels used, and selected AI products. AI Pro and AI Grow are available for a flat monthly fee.
Attentive uses a modular, usage-based pricing model based on the number of messages sent, subscriber list size, and the specific channels and AI products selected.
The platform supports SMS, email, RCS for Business, and push notifications.
Yes, it includes built-in TCPA and CTIA guideline support, as well as a Litigator Defender tool to suppress phone numbers associated with lawsuits.
Source category: Marketing
Source subcategory: Marketing Automation
Attentive uses AI to assist retail and ecommerce brands with customer engagement, supporting workflows such as AI-generated copywriting and behavior analysis. Premium AI tools are available through a modular pricing structure.