Appfigures - ASO Tools, App Intelligence, and Analytics
Appfigures helps mobile app developers and growth marketers track revenue, downloads, and keyword rankings. It is designed for teams that need to consolidate ad spend and user feedback from multiple app stores into one view.
At a glance
- Category
- Marketing
- Best for
- Mobile app developers, Growth marketers, Indie developers, Market analysts, SDK providers
- Pricing
- Paid plans start at $9.99 per month for the Connect plan. A free trial is available with no credit card required.
- Key use cases
- ASO Strategy and Optimization, User Feedback Management, Ad Performance Analysis, Market Intelligence
- Integrations
- Slack, Dropbox, Microsoft Flow, Adobe Marketing Cloud, Microsoft Power BI
- Official website
- appfigures.com
Appfigures is an analytics and App Store Optimization (ASO) platform designed to help mobile app creators manage their growth and visibility. It aggregates data from major stores, including the iOS App Store, Google Play, and others, allowing users to monitor downloads, revenue, and keyword ranks in a single dashboard.
The tool supports a range of users, from indie developers and growth marketers to market analysts and SDK providers. It focuses on providing visibility into store performance, competitor keyword strategies, and user sentiment through review management.
Beyond tracking, the platform supports ad spend consolidation across different networks and provides intelligence on SDK adoption. This allows businesses to compare their apps to the broader market and identify potential growth opportunities.
Buyers should confirm that feature availability, such as keyword update frequency and the number of trackable keywords, varies across different pricing tiers.
Key Features
Consolidates ad campaign spend and performance across multiple ad networks into one view.
Supports reading, filtering, and replying to app store reviews directly from the platform.
Monitors where apps are ranked for specific keywords in various countries and stores.
Provides keyword suggestions and related keywords based on performance data.
Tracks which SDKs are installed in competitor apps and monitors adoption trends.
Provides unified tracking for downloads and revenue across supported app stores.
Use Cases
Researching competitor keywords and tracking rank changes to help improve organic visibility.
Monitoring store reviews and responding to user feedback to identify bugs or feature requests.
Tracking revenue earned from ads and managing campaign spend across different networks.
Analyzing download and revenue estimates for other apps to identify industry trends.
Best For
Integrations
Pricing
Paid plans start at $9.99 per month for the Connect plan. A free trial is available with no credit card required.
FAQ
Yes, Appfigures provides a free trial that does not require a credit card and unlocks features available in the Optimize plan.
It works with major stores including the iOS App Store, Google Play, Windows Store, Amazon Appstore, Steam, and Mac App Store.
Yes, the platform allows users to reply to reviews directly from the dashboard and supports the use of reply templates.
Users can add up to five users on any plan at no additional cost.
Source category: Marketing
Source subcategory: Marketing Automation
