Appcues: Customer Engagement Platform
Appcues helps product, marketing, and customer success teams manage user experiences without requiring constant developer support. It is designed for businesses looking to support user onboarding and feature adoption.
At a glance
- Category
- Marketing
- Best for
- Product Managers, Marketing Teams, Customer Success Managers, Non-technical growth teams, SaaS businesses
- Pricing
- Pricing is based on monthly active users (MAUs) across three tiers: Start (up to 3,000 MAUs), Grow (up to 50,000 MAUs), and Enterprise. A 14-day free trial is available.
- Key use cases
- User Onboarding, Feature Adoption, Trial Conversion, Feedback Collection
- Integrations
- Salesforce, HubSpot, Marketo, Segment, Zendesk
- Official website
- www.appcues.com
Appcues is a customer engagement platform designed to help teams create and manage user experiences within their own software. It allows non-technical users to build in-app messages, checklists, and notifications based on user behavior.
The tool is intended for product managers, marketing teams, and customer success leads who need to guide users toward key actions. By providing a way to publish content without writing new code for every update, it supports a faster iteration cycle for user engagement.
Buyers should consider their monthly active user (MAU) count, as pricing tiers are based on this metric. It is also important to confirm that the available native and Zapier-powered integrations align with the existing data stack to support targeting.
Key Features
Supports the creation of guided flows, tooltips, and banners to direct users within the application.
Supports sending targeted emails based on specific user actions or behavior signals.
Designed to bring users back into the app via mobile and web notifications.
Provides AI agents to help plan experiences, validate segmentation, and analyze performance data in plain language.
Supports targeting specific audiences based on behavior signals and data from connected tools.
Supports the delivery of native-looking engagement experiences within mobile applications.
Use Cases
Guiding new users through their first steps to help them reach initial success milestones.
Using targeted nudges to highlight underused or new features to specific user segments.
Supporting the transition from a free trial to a paying customer through timed in-app prompts.
Gathering user insights through in-app surveys and NPS scoring.
Best For
Integrations
Pricing
Pricing is based on monthly active users (MAUs) across three tiers: Start (up to 3,000 MAUs), Grow (up to 50,000 MAUs), and Enterprise. A 14-day free trial is available.
FAQ
Yes, Appcues provides a 14-day free trial to test the platform and confirm technical fit.
Pricing is based on the number of monthly active users (MAUs) who sign into the platform each month.
Yes, the platform is designed to enable product and marketing teams to create and publish user experiences without constant developer intervention.
Yes, Appcues AI is included on every plan to help teams plan, troubleshoot, and optimize user experiences.
Source category: Marketing
Source subcategory: Marketing Automation
