AI TOOL PROFILE
Appcues: Customer Engagement Platform
- Marketing
- Marketing Automation
- Product Managers
- Marketing Teams
- Customer Success Managers
- Non-technical growth teams
- SaaS businesses
Pricing
Pricing is based on monthly active users (MAUs) across three tiers: Start (up to 3,000 MAUs), Grow (up to 50,000 MAUs), and Enterprise. A 14-day free trial is available.
At a glance
- Best for
- Product Managers, Marketing Teams, Customer Success Managers, Non-technical growth teams, SaaS businesses
- Key use cases
- User Onboarding, Feature Adoption, Trial Conversion, Feedback Collection
- Integrations
- Salesforce, HubSpot, Marketo, Segment, Zendesk
- Official website
- Visit Appcues official website
How AI is used
Appcues is a customer engagement platform designed to help teams create and manage user experiences within their own software. It allows non-technical users to build in-app messages, checklists, and notifications based on user behavior.
The tool is intended for product managers, marketing teams, and customer success leads who need to guide users toward key actions. By providing a way to publish content without writing new code for every update, it supports a faster iteration cycle for user engagement.
Buyers should consider their monthly active user (MAU) count, as pricing tiers are based on this metric. It is also important to confirm that the available native and Zapier-powered integrations align with the existing data stack to support targeting.
Key Features
In-app Messaging
Supports the creation of guided flows, tooltips, and banners to direct users within the application.
Behavioral Email
Supports sending targeted emails based on specific user actions or behavior signals.
Push Notifications
Designed to bring users back into the app via mobile and web notifications.
Appcues AI
Provides AI agents to help plan experiences, validate segmentation, and analyze performance data in plain language.
User Segmentation
Supports targeting specific audiences based on behavior signals and data from connected tools.
Mobile Experiences
Supports the delivery of native-looking engagement experiences within mobile applications.
Use Cases
User Onboarding
Guiding new users through their first steps to help them reach initial success milestones.
Feature Adoption
Using targeted nudges to highlight underused or new features to specific user segments.
Trial Conversion
Supporting the transition from a free trial to a paying customer through timed in-app prompts.
Feedback Collection
Gathering user insights through in-app surveys and NPS scoring.
Integrations
- Salesforce
- HubSpot
- Marketo
- Segment
- Zendesk
- Google Sheets
- Slack
- Fullstory
- Zapier
FAQ
Does Appcues offer a free trial?
- Yes, Appcues provides a 14-day free trial to test the platform and confirm technical fit.
How is pricing calculated in Appcues?
- Pricing is based on the number of monthly active users (MAUs) who sign into the platform each month.
Can non-technical people use Appcues?
- Yes, the platform is designed to enable product and marketing teams to create and publish user experiences without constant developer intervention.
Is AI included in the standard plans?
- Yes, Appcues AI is included on every plan to help teams plan, troubleshoot, and optimize user experiences.
Source category: Marketing
Source subcategory: Marketing Automation
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