Animoto: Online Video Creation Software
Animoto helps small and medium businesses produce videos without needing advanced editing skills. It is designed for teams that need to maintain brand consistency across social media and internal communications.
At a glance
- Category
- Marketing
- Best for
- Small businesses, Marketing agencies, HR departments, Non-profit organizations, Educators
- Pricing
- Animoto uses a freemium model. A free plan is available with watermarks and 720p quality. Paid tiers (Basic, Professional, and Professional Plus) remove watermarks, increase resolution to 1080p, and add branding and collaboration tools.
- Key use cases
- Social Media Marketing, Internal Communications, Training and Onboarding, Sales Pitches, Educational Content
- Official website
- animoto.com
Animoto is a cloud-based video editor designed for users who may lack professional video production experience. It uses a drag-and-drop interface that allows users to combine photos, video clips, and screen recordings into a finished product using pre-built templates.
The tool is intended for various business users, including marketing teams, HR departments, and sales leads. It provides built-in assets such as a licensed music library and stock media from Getty Images.
For those working in teams, the platform supports collaborative workspaces where users can share drafts and provide time-stamped feedback. Businesses may also save brand colors and fonts to help ensure a consistent look across different videos.
Buyers should confirm which plan they need based on their requirements for resolution, watermarks, and the number of team members who require access to the shared workspace.
Key Features
An interface for merging clips, cropping, and trimming video without using complex editing tools.
Pre-built storyboard templates designed for platforms such as social media and search ads.
Supports recording of screen and webcam directly from the browser for demos and tutorials.
Access to licensed music tracks and stock photos and videos from Getty Images.
Includes a shared workspace for multi-user editing and the ability to leave time-stamped comments on drafts.
Supports saving brand colors, logos, and fonts to help maintain visual consistency.
An AI tool designed to assist in the video creation process.
Use Cases
Creating short-form video ads and promotional posts for platforms like Facebook, Instagram, and LinkedIn.
Producing company updates and year-in-review videos for employees.
Developing video demos and technical tutorials using screen recording and voice-over.
Building product tours and explainer videos to support sales presentations.
Creating school promotional videos or classroom lessons for teachers and students.
Best For
Pricing
Animoto uses a freemium model. A free plan is available with watermarks and 720p quality. Paid tiers (Basic, Professional, and Professional Plus) remove watermarks, increase resolution to 1080p, and add branding and collaboration tools.
FAQ
Yes, Animoto offers a free plan that allows for unlimited video creation, though these videos include an Animoto watermark and are limited to 720p resolution.
The Basic plan removes the watermark and increases quality to 1080p. The Professional plan adds logo and color customization, 3,000 licensed music tracks, and Getty Images stock assets.
Yes, the Professional Plus plan provides a shared team workspace for up to 3 users, featuring cloud storage and the ability to collect time-stamped comments on drafts.
Source category: Marketing
Source subcategory: Video & Animation
