AI TOOL PROFILE
Agillic: Marketing Automation and Personalization Platform
- Marketing
- Marketing Automation
- Marketing teams
- Mid-market companies
- European businesses requiring GDPR compliance
- Omnichannel retailers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing teams, Mid-market companies, European businesses requiring GDPR compliance, Omnichannel retailers
- Key use cases
- Omnichannel Campaign Management, Automated Content Production, Donor and Member Retention, Digital Migration Nudges
- Official website
- Visit Agillic official website
How AI is used
Agillic is a marketing automation platform designed to help businesses coordinate personalized messaging across multiple touchpoints. It supports the creation of automated journeys using customer data and behavioral triggers.
The tool is used by marketing teams in sectors such as retail, finance, energy, and non-profit organizations. It includes generative AI tools to assist with the creation of content blocks and subject lines.
Buyers should note its focus on European data residency, as it utilizes EU-based data centers and undergoes annual ISAE 3000 Type 2 audits. The platform offers an integration hub for connecting to external data sources.
Key Features
Multi-channel Messaging
Supports the delivery of personalized content across email, SMS, mobile apps, web, and print.
Generative AI Content
Includes AI tools to assist in generating subject lines, copy, and modular content blocks.
AI-Assisted Recommendations
Uses AI to support the delivery of relevant product or content recommendations.
Integration Hub
An optional add-on providing access to over 1,200 integration endpoints for customized data flows.
Enterprise Security Standards
Maintains ISO 27001 certification and adheres to GDPR requirements with EU-based data hosting.
Use Cases
Omnichannel Campaign Management
Executing personalized marketing journeys across digital and physical channels from one platform.
Automated Content Production
Using generative AI to produce variations of marketing copy and subject lines to support scaling personalization.
Donor and Member Retention
Supporting non-profits in nurturing relationships through tailored welcome journeys and anniversary recognition.
Digital Migration Nudges
Helping energy or finance firms encourage customers to move from print to digital communication via triggered alerts.
FAQ
What channels does Agillic support?
- Agillic supports personalization across email, SMS, mobile apps, web, and print channels.
How does Agillic handle data security and compliance?
- The platform is GDPR-compliant, ISO 27001 certified, and hosts data in EU-based data centers. It also undergoes annual ISAE 3000 Type 2 audits.
Does Agillic use AI for content creation?
- Yes, it uses generative AI to help automate the creation of subject lines, copy, and content blocks, as well as AI-assisted recommendations.
Source category: Marketing
Source subcategory: Marketing Automation
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