AI TOOL PROFILE
Adzooma | PPC Management Software
- Marketing
- Marketing Automation
- Marketing Agencies
- eCommerce Brands
- In-house Marketers
- Freelancers
Pricing
Adzooma offers a free plan. Paid tiers include Silver at $69/month (or $700/year) and Gold at $179/month (or $1,800/year).
At a glance
- Best for
- Marketing Agencies, eCommerce Brands, In-house Marketers, Freelancers
- Key use cases
- Cross-Platform Budget Management, PPC Campaign Auditing, Proactive Performance Monitoring, Shopping Campaign Optimization
- Integrations
- Google Ads, Microsoft Advertising, Meta Ads, Slack, GA4
- Official website
- Visit adzooma official website
How AI is used
Adzooma is a centralized management platform for advertisers using Google, Microsoft, and Meta Ads. It provides a dashboard to audit accounts, track budget pacing, and apply performance fixes across different advertising channels.
The tool supports a range of users, including digital marketing agencies, eCommerce brands, freelancers, and in-house marketers. It helps these groups identify broken tracking, find wasted spend, and manage assets for Performance Max and Shopping campaigns.
Buyers should confirm that the level of automation and the frequency of data refreshes depend on the chosen pricing tier. Certain features, such as custom alerts, are restricted to paid plans.
Key Features
Campaign Audits
Scans PPC accounts to identify wasted spend, ad disapprovals, and broken tracking.
Budget Tracking
Monitors spend across Google, Meta, and Microsoft Ads with daily data refreshes to help prevent overspending.
Automated PPC Alerts
Monitors performance changes and sends notifications via email or Slack based on pre-built templates or custom rules.
Ad Copy Optimiser
Uses AI to help improve click-through rates and ad relevance by strengthening responsive search ads.
Performance Scorecards
Supports running PPC, SEO, and website audits to identify growth areas and technical blockers.
Shopping Ads Enhancer
Supports product segmentation and feed issue identification for Google and Microsoft Shopping campaigns.
Use Cases
Cross-Platform Budget Management
Centralizing spend data from Google, Meta, and Microsoft Ads to monitor monthly pacing in one dashboard.
PPC Campaign Auditing
Scanning accounts to find broken tracking or identify areas of wasted ad spend.
Proactive Performance Monitoring
Setting up automated alerts to be notified of delivery failures or efficiency drops via Slack or email.
Shopping Campaign Optimization
Segmenting products into high and low performers to refine bidding and targeting strategies.
Integrations
- Google Ads
- Microsoft Advertising
- Meta Ads
- Slack
- GA4
- UET
FAQ
Which advertising platforms does Adzooma support?
- Adzooma supports the management and monitoring of Google Ads, Microsoft Advertising, and Meta Ads.
Does Adzooma have a free version?
- Yes, Adzooma offers a free plan that includes monthly performance reports and budget tracking, though it is limited to 3 active alerts.
How does the budget tracking work?
- It centralizes spend data from connected platforms and updates every 24 hours, allowing users to set monthly targets and monitor pacing.
Can I create my own alerts in Adzooma?
- Custom alert rules with specific thresholds and metrics are available for users on the Silver and Gold pricing plans.
Source category: Marketing
Source subcategory: Marketing Automation
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